Sydney lifestyle and homewares brand In Bed is giving you permission to wear your PJs outside of the house with the introduction of its new nightwear range for women and men.
The collection has a timeless aesthetic and is the brand's first foray into sleepwear for men. The pieces are designed to be worn casually in or outside the home.
There are button-up linen shirts and shorts in crisp white and khaki for men, and loose-fitting linen slips for women, as well as lightweight waffle-cotton and ribbed-cotton singlets and tees. For the first time, In Bed has introduced shorts for sleeping in.
“We haven't gone crazy with any 'pyjama' details – so no oversized collars, no giant buttons and no prints,” says Pip Vasset, In Bed’s owner. “So the style of both the shorts and shirts is very similar to what you might see on a classic linen shirt or shorts.”
When Vasset launched the first In Bed retail store in Sydney’s Paddington earlier this year, she told Broadsheet the brand works only with 100 per cent natural fabrics and fibres, as well as stonewashed linen, cottons and cashmere.
“We steer clear of anything too trend-driven and prefer to focus on great fabrics and colours that will be as beautiful today as they are in years to come.”
She says the men’s sleepwear range was introduced due to growing demand. “I think our male customers has long been aware of our women’s sleepwear [range] and they've kind of wanted to get in on the act. Linen is lovely and cool for summer and is just great to lounge around in at home so it makes for great sleepwear/loungewear.
The linen styles are available in store and online, with the cotton styles launching in early December.
Throughout November 10 per cent of the profits from sales of the women’s sleepwear will be donated to the Women’s Community Shelter, a Sydney charity that establishes and operates emergency crisis accommodation for women and children escaping domestic violence and homelessness, across NSW.