It’s the label that backs us on a night out, and now it’ll be there to walk us down the aisle, too. Australian success story and overseas export Bec & Bridge has launched its first bridal-wear collection: The Wedding Edit.
“A few girls in the office were either getting married or were bridesmaids themselves, and we noticed a major gap in the market when it came to coordinating a wedding party. How could we have every girl feeling chic and flattered while still having the wedding party look cohesive?” says co-designer Bridget Yorston, who founded the label with co-designer Becky Cooper.
The collection features 26 dresses (with 70-odd variations on necklines and cuts) and includes a pure-silk floor-length dress with a long sleeve ruffle detail, skirt split and plunging V-neckline. There’s also a collared midi dress with mini flounce sleeves and a raw hem.
The colour range includes subtle shades of dusty rose and champagne, and a vibrant fuchsia and bright marigold. Colours and designs will be updated seasonally.
It has been a long time coming. “We ended up with far too many ideas and designs and fabric groups, so the editing process is what took the longest,” says Yorston.
Bec & Bridge was founded in 2003 and is now stocked at more than 500 boutiques and online stores worldwide, including Neiman Marcus and Australia’s David Jones.
Bridesmaids-to-be can shop the entire collection online; sizes range from six to 14. Pieces can also be made-to-order within two to six weeks.