Bare Mum Is Helping New Parents Navigate the Fourth Trimester With Confidence

Photo: Courtesy of Bare Mum

Putting postpartum care in the spotlight is at the core of the brand’s mission. From birth recovery kits to breastfeeding support, these products make the perfect gift for baby showers and expecting mums.

Acknowledging that everyone’s journey into motherhood is different, Amelie Cazzulino is on a mission to help new parents navigate the fourth trimester. Cazzulino founded Bare Mum, a brand that focuses on postpartum and birth recovery products, following her own pregnancy and birthing experience.

“I realised that when it came to postpartum, the focus seemed to quickly shift from the carrying mother to the newborn baby,” she says. In light of this, Cazzulino has spent the past two years developing and testing care products designed to help women recover from childbirth, breastfeed comfortably and move through this new phase in their life with confidence.

The Complete Recovery Care kit, which is OBGYN- and midwife-approved, features key products, including the brand’s Skin & Scar oil, Herbal Infused Postpartum pads and Perineal Wash bottle. It’s designed to cover all types of births, and is ready to be packed straight into your hospital bag.

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There are also kits tailored towards care for vaginal and C-section births.

The brand’s postpartum briefs can be bought individually or as part of one of these kits. They are soft, stretchy and most importantly supportive. The patented design offers the option to place a Warm & Cool Insert into the brief's front opening and over the site of a C-section, or slide it down the widened gusset, over the perineal area.

Sore nipples, unwelcome leakage and difficulties breastfeeding can be exhausting to combat. The Breast Care kit helps alleviate some of the discomfort thanks to a restorative nipple balm, ultra-absorbent breast pads and a buttery-soft bralette.

All of the products follow a low-tox mindset, using eco-friendly elements where possible. These thoughtfully curated kits make the perfect gift for baby showers and new mums.

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