27 Australian Menswear Brands Worth Wearing on Repeat

For men, dressing can feel uncomplicated: put on a shirt, add a pair of pants and call it a day. But that formula quickly becomes uninspiring, and even a bit daggy. Functional, yes. Memorable, not quite. So how do you avoid it? And what elevates an outfit from default to deliberate?

It usually comes down to fabric and proportion. A tighter tee with straight-leg trousers, a boxy shirt with barrel-leg jeans – get the balance right and the rest follows.

A wave of local labels is refining the everyday uniform with better fabrics and sharper silhouettes, from relaxed coastal tailoring to utility-driven staples. Whether you’re building a wardrobe from scratch or looking for a piece to refresh your rinsed and repeated combination, start with these top Australian brands.

Broadsheet’s top picks

• Best for cool comfort: Observe
• Best for elevated basics: Bassike
• Best for a statement: Song for the Mute
• Best for suiting: P Johnson

Assembly Label

Assembly Label’s range leans into a relaxed coastal lifestyle, with premium fabrics that take you from the office to an al fresco aperitivo. That means boxy and loose-fit linen shirts, drop sleeves and wider-leg pants. It’s also got a curated “foundations” capsule made up of everyday basics and elevated pieces that are easily styled with each other.

Price range: $40–$600

Our pick

Bassike

In March 2025, B-Corp fashion label Bassike wiped its Instagram to signal a new chapter. The reset sharpened its focus on timeless, utility-driven wardrobe staples. Think relaxed tailoring, considered layering and the occasional pop of colour cutting through a largely neutral palette.

Price range: $75–$1495

Our pick

Joseph & James

Founder Juanita Page created Joseph & James in 2021 after becoming frustrated with the lack of diversity in the Australian menswear space compared to the global stage. Since then, the Gooreng Gooreng and South Sea Islander designer has been nominated for Indigenous Designer of the Year at the 2023 Australian Fashion Laureate, before staging her first solo show at AFW 2025. Collections encourage a light crop or a playful colour – just enough to give an outfit a bit more vision, without going overboard.

Price range: $85–$392

Our pick

Monphell

The folks at Monphell have just the right amount of fun. The Melbourne-based label’s androgynous silhouettes mix playfulness with precision and a sporty flair. Founder Toby Wright’s biggest strength, however, is his dedication to craftsmanship and maintaining relationships with local makers who bring his creativity to life.

Price range $220–$2300

Our pick

Commas

The surf-inspired, resort-ready clothes and swimwear at Commas make you feel like you’re permanently on holiday. Linen, crochet and cotton are at the fore of a line that pairs as well with flip-flops as it does loafers. Shop swim shorts, artist shirts, knitted tanks, corduroy trousers and more. The Sydney label is has garnered fans like Drake, Steve Lacy and Ruel, who’ve all been spotted in its laid-back pieces.

Price range: $150–$1255

Our pick

Best 

Dylan Best’s pieces fuse Japanese fabrics and an Australiana sensibility to create his signature sporty-minimalist vibe. The Melbourne designer worked at Ralph Lauren and Club Monaco before returning to Australia in 2018 and going on to win the prestigious National Designer Award in 2023. Known for its jumpers, the label has broadened its range to include elevated unisex casual wear, such as trousers and suit jackets – all made locally in Melbourne.

Price range: $88–$575

Our pick

Venroy 

Venroy has grown into a uniform of coastal comfort worn from Bondi to Capri, where the Aussie label has operated a store since 2022. Founded in 2010, the Sydney-based label made its name on elevated swim shorts before expanding into a full ready-to-wear offering that still carries a holiday-first mentality. Expect relaxed silhouettes, breezy linens and just-structured-enough shirting that moves easily from beach to bar.

Price range: $100–$380

Our pick

P Johnson

A favourite for premium suiting in Australia, Sydney-based P Johnson sets the benchmark for local tailoring. The label recently recruited design director Jeremy Hershan, formerly of RM Williams and Haulier, ushering in a slightly more relaxed, tongue-in-cheek approach without compromising craftsmanship. Beyond its distinct tailoring, caps, knit polos and limited-release tees have become quiet badges of luxury around town.

Price range: $125–$2295

Our pick

Song for the Mute

Widely known for its ongoing Adidas collaborations, which appear regularly in the Broadsheet HQ, Sydney-based label Song for the Mute has built a global following for its streetwear. Founded in 2010 by Melvin Tanaya and Lyna Ty, the label pairs romantic, elongated tailoring with distressed knits, washed silks and textured outerwear, designed to feel lived in.

Price Range: $345–$1595

Our pick

Kloke

Amy and Adam Coombes, the husband-and-wife design duo behind Kloke, embrace a slower approach to fashion. They often incorporate premium Japanese fabrics into the Melbourne-based label’s hard-wearing, minimalist pieces. Silhouettes are thoughtful without feeling rigid, and lightweight cloth keeps the mood relaxed.

Price range: $99–$479

Our pick

Handsome

Handsom is built on wardrobe foundations that do the heavy lifting. The Sydney-born label collection is made up of refined essentials like crisp shirting, structured outerwear and a broad range of smart, straight-leg trousers. Cuts are clean and the emphasis is firmly on longevity.

Price range: $79–$380

Our pick

Candice

Sticker-style graphics and playful typography define Melbourne label Candice. Think MSN-style capital letters and underscores. Scarves are oversized and fluffy, hoodies come with two-way zips (as all good hoodies should), and the tees hit at just the right length.

Price range: $80–$340

Our pick

Neuw

Like Bassike, Neuw had a revitalisation in 2025. The Scandi-inspired Melbourne denim label launched in 2009 at the pinnacle of a skinny jean-obsessed society. Moving away from its OG bohemian edge, the label’s recent rebrand leans a little more rock. A range of denim and leather jackets sit alongside high-quality Japanese selvedge jeans. The formula is decidedly streamlined but there’s still a little bit of that Top Shop-era spirit rattling around in there though – and we’re here for it.

Price range: $30–$700

Our pick

PAM

Though it’s been based in Paris since 2015, Perks and Mini, aka PAM, is quintessentially Melbourne. Founded in 2000 by artists Misha Hollenbach and Shauna Toohey, the label built a fiercely loyal following for its carefree, cutting-edge aesthetic that effectively put club night outfits into sports mode. Few Aussie brands have travelled as far, culturally or geographically, while still feeling distinctly local.

Price range: $60–$682

Our pick

Pseushi

Self-taught Sydney designer Wesley Chiang walks the line between masculine and feminine forms. Pseushi (pronounced ‘sushi’) is an all-genders label, leaning into boxy fits and pared-back graphics. Pants and jeans are a particular strength, defined by a worn-in look and up-to-date, loose cuts never too baggy to be worn to work. There’s also a solid range of elevated basics like tees and caps for smart-casual moments.

Price range: $120–$410

Our pick

Jac + Jack

Since 2004, Bondi locals Jacqueline “Jac” Hunt and Lisa “Jack” Dempsey have created capsule wardrobes made up of refined basics. Materials do the talking and colours are generally muted, so each piece keeps its place in your wardrobe for seasons to come. The label builds collections from natural fibres – pure cashmere, Australian superfine merino, fine cotton, silk, linen and bamboo twill. The tees are particularly great, and don’t shy away from a women’s fits.

Price range: $90–$480

Our pick

Charlton

Safari meets Euro summer at Charlton. There’s a nostalgic charm to the Sydney-based label’s range of shirts, suit jackets, trousers and shorts. Each season is limited in quantity to reduce waste and has an emphasis on premium Japanese materials.  

Price range: $125–$489

Our pick

Observe

Sibling duo Massimo and Alessia Acquaro’s love for minimalism inspired them to perfect the basics with their label Observe. Designed in Melbourne, the range leans tech without tipping over into hiking gear territory. Subtle design twists like atypical pockets, an extra hemline, or a bit of texture, elevate simple cuts and structured cuts.

Price range: $80–$480

Our pick

Incu 1976

Born from 24 years of Australian retail experience, Incu 1976 is the Japanese-made menswear label by the twin brothers – Brian and Vincent Wu – behind multi-brand fashion boutique Incu. The collection reflects the duo’s personal style: elevated wardrobe essentials that are comfortable. That includes striped button-ups, dress pants, long-sleeve knit polos, a military-style M65 jacket.

Price range: $300–$540

Our pick

What makes a good plain T-shirt?

No two tees are created equal. A T-shirt shouldn’t be too long, or else it brings the attention from your shoulders down to your hips. Styles from Mutimer, Handsom and Uniqlo (sensibly) err on the shorter side. When it comes to basics, it pays to visit your local op shop and try on a few different fits. You never know when you’ll find the perfect one. 

What are the best small local clothing labels?

If you’re serious about what’s in your wardrobe, look beyond the major players. Sydney’s Kourh and Itadaki bring a distinct design aesthetic. Melbourne label Erik Yvon adds nostalgic playfulness to pieces while Mutimer takes a more pared-back approach. From Brisbane, Payne Street nails everyday silhouettes. And House of Darwin and Clothing the Gaps prove that purpose-driven fashion carries real weight.

Which local labels do elevated basics best?

A handful of Australian labels have nailed simple silhouettes that balance fabric and cut. Bassike is a go-to for pared-back essentials, and Assembly Label sets a benchmark for relaxed, everyday staples that still read sharp. For something a bit more refined, Incu’s latest in-house range, Incu 1976, distils decades of curation into a line powered by Japanese fabrics.

We hope you like the products we recommend on Broadsheet. Our editors select each one independently. Broadsheet may receive an affiliate commission when you follow some links.