From A to Z: 30 of the Best Australian Clothing Brands We’re Loving Right Now

L-R Camilla and Marc, Viktoria and Woods, Bassike, Alemais, Friends With Frank, Scanlan Theodore, EM On Holiday

L-R Camilla and Marc, Viktoria and Woods, Bassike, Alemais, Friends With Frank, Scanlan Theodore, EM On Holiday ·Photo: Images supplied

Invest in locally made pieces that reflect the Aussie lifestyle. We love these labels for their natural fibres and easy-wearing fits.

The Australian fashion industry is constantly evolving. And a bunch of really great emerging and established brands have cemented themselves as favourites at home and overseas. A common thread throughout the local industry is to value quality products, unique design and mindful manufacturing where possible. This is evident at events like Australian Fashion Week, as well as on the streets.

It’s no surprise that Aussie brands are sought-after for swim and activewear – our lifestyle practically dictates it. But local brands offering coveted shoes, bags and wardrobe essentials are growing every season.

We’ve rounded up some of our favourite Australian clothing brands and the must-have pieces from their collections right now.

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Broadsheet’s top picks

• Best for workwear: A Emery, St Agni, Camilla & Marc
• Best for events: Sir, Aje, Alemais
• Best for casual silhouettes: Deiji Studios, Bassike, Assembly Label
• Best for size range: Emma Mulholland on Holiday, Aere

The best Australian clothing brands


A Emery

Designer Anna McLaren’s approach is all about creating beautiful but functional pieces to keep in your wardrobe for years to come. A Emery might be best known for its sleek footwear collection, but last year the Melbourne brand added clothing to the mix. An emphasis on fabric and fit has made its range of elevated wardrobe essentials fast favourites.
Price range: $100–$850

Our pick

A Emery The Larley skirt

$290 (was $430) A Emery The Larley skirt Tap into A Emery’s signature sophistication with this utility-inspired skirt. Soft tailoring gives structure to the mid-rise maxi, finished with an alluring central split.

Material: 100 per cent cotton | Size range: 6–18 | Perfect for: Modern utility

Aere

Aere is The Iconic’s exclusive in-house label. Launched in 2019, it delivers pared-back but polished additions for your capsule wardrobe. Quality fabrics, comfortable fits and a seasonless approach to silhouettes means you can rely on these pieces for almost any occasion.
Price range: $40–$200

Our pick

Aere Marnie organic cotton trench

$136 (was 250) Aere Marnie organic cotton trench Chocolate is this season’s hue – and Aere’s take on a classic trench epitomises autumn. Crafted from 100 per cent organic cotton, cinch it at the waist with the D-ring loop or wear it open and fastened at the back.

Material: 100 per cent organic cotton | Size range: 6–18 | Perfect for: Autumnal layering

Aje

If you’ve ever shopped for an occasion dress, chances are you’ve tried on a piece or two from Aje. The Sydney brand has fostered a loyal following for its bold silhouettes and statement-making colours and prints. But it also offers more everyday items – the recently launched Aje Studio line delivers silhouettes inspired by the brand’s archives, including denim, more pared-back dresses and subtly detailed separates. Aje Athletica blurs the line between workout gear and off-duty elegance.
Price range: $59–$745

Our pick

Aje Splendour Flower tank

$225 Aje Splendour Flower tank Aje perfects the jeans-and-a-nice top formula with this statement style. Made from a cotton-viscose blend, it features floral textured detailing that elevates denim, black trousers or a floaty skirt.

Material: viscose and cotton | Size range: XXS–XL | Perfect for: Going out

Alemais

Bold, colourful prints run rampant through Lesleigh Jermanus’s ethereal collections at Alemais. Launched in 2020, the label has quickly won over a loyal fanbase – it also recieved the 2022 Melbourne Fashion Festival National Designer Award. Instantly recognisable silhouettes are adorned with unique patterns and illustrated motifs – flowers, shells, chess pieces, spades and cacti have all appeared in recent seasons.
Price range: $145–$1500

Our pick

Alemais Opal Mint bomber jacket

$520 Alemais Opal Mint bomber jacket A cropped bomber is a trans-seasonal staple. Alemais collaborates with artist Sam Pauletto on this mint-green iteration, elevating it with accentuated balloon sleeves for maximum impact.

Material: recycled polyester | Size range: 4–16 | Perfect for: Subtle colour

Anna Quan

Designer Anna Hoang knows a thing or two about understated minimalism, constructing pieces at her Sydney-based label Anna Quan. You might also know (and love) the brand for its signature ribbed dresses woven in vibrant pops of lilac, lime green and blue, as well as elegant tailoring and eventwear.
Price range: $160–$1200

Our pick

Anna Quan Avi top

$240 Anna Quan Avi top A wardrobe staple, this fine-ribbed cotton top is a one-and-done piece. The polo-inspired silhouette is available in multiple hues to complement any wardrobe. Pair it with sleek sneakers for a sport-chic finish.

Material: cotton | Size range: 4–14 | Perfect for: Chic comfort

Assembly Label

A go-to for everyday favourites, Assembly Label has cemented its place in our wardrobes year round. From classic denim to easy-wearing basics, smart linen or elegant silk separates and well-cut tailoring, the Sydney-born brand is always on our minds. Womens, mens and kids collections are complemented by footwear and accessories, as well as lifestyle pieces.
Price range: $30–$600

Our pick

Assembly Label Octavia mini dress

$100 Assembly Label Octavia mini dress An LBD isn’t just for summer – paired with boots, it’s an autumn essential too. This minimalist style features a boat neckline and subtle A-line cut that works wonders for layering.

Material: tencel, cotton and linen | Size range: 6–16 | Perfect for: Elevated ease

Bassike

There’s nothing basic about Bassike’s signature silhouettes. The Northern Beaches-born brand has made a name for itself by turning everyday pieces on their heads – think tailored pants with cut-out details at the waist, oversized denim and tailoring, slouchy tees and core layers. Each season celebrates Australian living, natural fabrics and sustainable manufacturing.
Price range: $50–$2995

Our pick

Bassike Gabardine Wide Leg pants

$495 Bassike Gabardine Wide Leg pants A refined take on casual tailoring, these boxy, wide-leg trousers are cut from cross-weave gabardine and call for a belted waist. Dress them up with slip-on heels or pare back with suede runners.

Material: Japanese cotton and polyester blend | Size range: XXS–XXL | Perfect for: Refined workwear

Beare Park

Co-founded in 2021 by creative director Gabriella Pereira, Beare Park makes a case for simplicity, low-key cool and local manufacturing. Its softly tailored pieces are handmade in Sydney and Melbourne with fabrics from mills across France, Italy and Japan. This season, the label – which suited up the Matildas for their off-field uniforms – debuted denim and cashmere knits as part of its pared-back range.
Price range: $180–$3600

Our pick

Beare Park Pina top

$420 Beare Park Pina top Contemporary elegance: this backless style features a high neck and bow-tie detail for an ultra-luxe statement. Made in Sydney from 12-momme silk georgette, its finish is sheer and weightless.

Material: 100 per cent silk georgette | Size range: 6–16 | Perfect for: Going out

Camilla and Marc

You can’t talk about Australian suiting without mentioning Camilla and Marc. A cornerstone of wardrobes around the country, the Sydney brand was founded in 2003 by brother-sister duo Marc Freeman and Camilla Freeman-Topper. Proportions are a key part of the label’s design ethos – event dresses are equal parts dramatic and flattering. The brand is also loved for its C&M Signatures, a range of tees, tanks, shirting and sweats that can be worn any day of the week.
Price range: $99–$1600

Our pick

Camilla and Marc Annick miniskirt

$380 Camilla and Marc Annick miniskirt A miniskirt is a capsule wardrobe must. Camilla and Marc’s take, in a Sacramento-green hue, transitions effortlessly between seasons. Pair it with the matching blazer and fitted vest for a monochromatic moment.

Material: viscose and polyester blend | Size range: 4–14 | Perfect for: Cocktail hour

Christopher Esber

It’s hard not to spot a Christopher Esber ensemble at events. Artfully draped and ruched silhouettes, and elegant, strategically cut out details make up the label’s DNA. Esber has a cult following that includes A-list fans such as Hailey Bieber and Zendaya. The designer was welcomed onto the official schedule at Paris Fashion Week last year, took home the Andam Fashion Award in June and recently presented its spring/summer 25 collection again in Paris.
Price range: $190–$3900

Our pick

Christopher Esber Cashmere Knit polo top

$690 Christopher Esber Cashmere Knit polo top A polo-inspired knit in a sumptuous shade, this 100 per cent cashmere piece is finished with fine ribbing that subtly draws in at the waist. Wear it solo or layered with a long-sleeve tee in winter.

Material: 100 per cent cashmere | Size range: XXS–L | Perfect for: Cushy cashmere

Deering

Triangl co-founder and former AFR Young Rich Lister Erin Deering has returned to the fashion world with Deering. The brand is for all genders and offers elevated wardrobe essentials. The Melbourne label hopes to fill gaps in high-low wardrobes with its timeless jeans, bomber jackets and T-shirts, as well as more fashion-forward printed skirts and dresses.
Price range: $120–$800

Our pick

Deering More Than A Jean khaki jeans

$290 Deering More Than A Jean khaki jeans Dial up your denim with this olive-toned pair of cotton twill pants from Deering’s debut collection. The unisex silhouette can be worn tailored to fit or low-slung and baggier if that’s more your speed.

Material: 100 per cent cotton | Size range: 20–34 | Perfect for: New neutrals

Deiji Studios

Deiji Studios began as a pyjama and leisurewear label. But recent seasons prove that these pieces aren’t just for homebodies. The Byron Bay-based brand’s range spans signature linen sets, cotton tanks and dresses, wool and cashmere knits, and even statement outerwear. The consciously crafted pieces have seasonless appeal and are designed to be built into your forever collection.
Price range: $69–$429

Our pick

Deiji Studios double-layered jacket

$695 Deiji Studios double-layered jacket Somewhere between a bomber and a lightly padded puffer, this organic cotton twill jacket is a seasonal staple. Its boxy, double-layered silhouette fastens with a drawcord hem for added texture, while the pine check print feels right at home this season.

Material: 100 per cent cotton | Size range: XS–XL | Perfect for: Autumnal vibes

Elka Collective

Founded in Melbourne in 2014 by creative director Courtney Price, Elka Collective offers understated essentials that take you from work to weekend wear. Season after season, we covet its signature denim and tailoring. There’s also a soft spot in our hearts for the brand’s day-to-night dresses and effortless co-ords.
Price range: $49–$449

Our pick

Elka Collective Lealah knit top

$429 Elka Collective Lealah knit top Layering is an art, and this knit top makes it effortless. Elka Collective’s monochromatic two-in-one design strikes the perfect balance between structure and ease, versatile enough to dress up or down.

Material: cotton and acetate | Size range: 4–14 | Perfect for: Faux layering

Emma Mulholland on Holiday

As the name suggests, Emma Mulholland on Holiday oozes permanent vacation vibes. There’s a nostalgic disco bent (giving major Cher from Clueless attitude) to the Sydney label’s high-octane designs. Mini skirts, tanks and pyjama-style sets are splashed with graphic prints, bold patterns and the label’s signature Happy Hibiscus motif. Accessorise with baseball caps, bucket hats and puffy tote bags – all adorned with the smiling flower.
Price range: $90–$1200

Our pick

EM On Holiday Button Up shirt

$160 EM On Holiday Button Up shirt A relaxed take on the classic striped shirt. This Sydney-designed piece blends a pink-and-brown stripe with hibiscus embroidery for the label’s signature tropical flair. Pair it with the matching resort pants or boxer shorts to complete the look.

Material: 100 per cent organic cotton | Size range: XS–XXL | Perfect for: Everyday wear

Esse Studios

Contemporary and considered. That’s the vibe of Esse Studios. The brand cuts elegant silhouettes from high-quality fabrics that dictate timeless ease. Standouts include signature silk dresses, fluid tailored pants and a collection of striking tops and classic shirting. Limited-edition drops complement core pieces and seasonal favourites to help build a lasting edit.
Price range: $190–$1050

Our pick

Esse Studios Issia skirt

$585 Esse Studios Issia skirt Think of this as the LBD of skirts. The timeless pencil silhouette gets a modern update with a sheer silk organza underlay – just as sleek with a tee and slides as it is with a vest and kitten heels.

Material: viscose and silk organza | Size range: 4–14 | Perfect for: Sharp femininity

Faithfull

Faithfull captures the spirit of never ending summer – any time of the year. The brand was founded by Sarah-Jane Abraham and Helle Them-Enger in 2014 and is now based out of Sydney and Bali. Each season brings a collection of collectible prints across coveted dresses, separates and swimwear. It does relaxed tailoring in neutral linens to help build a wardrobe that straddles everyday life and a holiday mindset.
Price range: $28–$610

Our pick

Faithfull Eveline vest

$360 Faithfull Eveline vest Tailored vests are having a moment. This minimalist style is cut from a refined blend of rayon, viscose and linen, ideal for pairing with suiting separates or adding a subtle masculine contrast to silk pieces.

Material: rayon, viscose and linen blend | Size range: XS–XXL | Perfect for: Elevated ease

Foemina

Foemina was born from a desire to create a modern uniform that strikes a balance between feminine and masculine silhouettes. The Brisbane brand caters to the Australian climate, focussing on cotton pieces that wear and wash with ease. A strong edit of neutral hues is brought to life with seasonal pops of colour and classic prints.
Price range: $185–$495

Our pick

Foemina April dress

$455 Foemina April dress Aptly named, the April dress brings drama and movement with its voluminous skirt and sculptural bell sleeves. For work, style it with trending thong sandals; for events, pointed-toe pumps do the trick.

Material: cotton and silk blend | Size range: 6–16 | Perfect for: Day-to-night style

Friends With Frank

Friends With Frank has become a wardrobe mainstay. Its modern denim and everyday basics are no-brainers. Dresses – from signature cotton knit styles to seasonal printed pieces – work for day or night. And utilitarian outwear speaks to the brand’s Melbourne roots. A large part of each collection is made in Australia, supporting local industry and using consciously-sourced fabrics.
Price range: $65–$699

Our pick

Friends With Frank Chloe cardigan

$349 Friends With Frank Chloe cardigan A sell-out from the label’s AW24 collection, this merino wool cardigan is equal parts cosy and contemporary. Designed in four neutral hues, it’s made to slip seamlessly into any wardrobe.

Material: 100 per cent merino wool | Size range: XXS–XXL | Perfect for: Cosy comfort

Hyde & Stone

Sydney brand Hyde & Stone captures a sense of effortless luxury with its pared-back collections that focus on fabric and fit. Founder and designer Jemyma Kavanagh is inspired by her relationship with her mother and grandmother – women who taught her pattern making, sewing and tailoring but also to appreciate quality. The ready-to-wear collection is made from silk, wool, linen and cotton, which reflects the brand's idea to help customers mindfully build their collection.
Price range: $129–$1250

Our pick

Hyde & Stone Slyvie blouse

$320 Hyde & Stone Slyvie blouse Workwear that effortlessly slips into wine bar attire. Made in Australia, this blouse balances sharp tailoring with feminine details – an asymmetric neckline, ruched waist and an elegant jewellery accent.

Material: 100 per cent cotton | Size range: 6–12 | Perfect for: Cosy comfort

Jac & Jack

Jac & Jack has been keeping Aussies fashionably dressed for two decades. It focuses on perfecting and elevating everyday pieces and offers a strong collection of shirts, tops, tees, skirts, dresses and tailoring made from premium fabrics. Contemporary silhouettes bring a fresh feel to classic pieces that are designed to last.
Price range: $35–$3500

Our pick

Jac & Jack Glaze pants

$480 Jac & Jack Glaze pants A statement pant that doesn’t shout. These 100 per cent cotton trousers are finished with a waxed coating for a subtle sheen – wear them with soft silks for an artful contrast in texture.

Material: 100 per cent cotton | Size range: 6–14 | Perfect for: Subtle statement

Jillian Boustred

Designer Jillian Boustred launched her namesake label in 2016. As the brand continues to evolve, Boustred remains true to her mission of crafting very wearable collections for women who want to feel comfortable and confident in their clothes. The brand recently added denim and tailoring to its rotation of signature shirting, best-selling knit dresses and special-occasion pieces. The brand works with Sydney-based manufacturers to deliver a growing edit of Australian-made pieces.
Price range: $110–$750

Our pick

Jillian Boustred Felix wide leg jeans

$390 Jillian Boustred Felix wide leg jeans Denim production can have a big impact on the environment. Jillian Boustered makes its Felix jeans in Sydney from 80 per cent regenerated cotton and 20 per cent post-consumer recycled cotton. The vintage wash and relaxed fit are timeless.

Material: cotton | Size range: 0–5 | Perfect for: Conscious denim

Lee Mathews

Lee Mathews continues to define Australian women’s wardrobes with its well-crafted pieces that focus on silhouette and natural fibres. From hard-wearing pants and shirting that can take you from 9–to–5 and into the weekend to seasonal printed dresses in ethereal cuts, there’s always something on our wishlist.
Price range: $129–1259

Our pick

Lee Mathews Florentine cashmere jacket

$1199 Lee Mathews Florentine cashmere jacket Rich, chocolatey cashmere that only gets better with time. This relaxed-fit jacket is the kind of classic investment piece that makes layering effortless.

Material: wool and cashmere | Size range: XS–XL | Perfect for: Classic cover-up

Matteau

Matteau’s collections celebrate quintessential Australian design. Founded by sisters Peta Heinsen and Ilona Hamer, the brand doesn’t set out to revolutionise your wardrobe. It simply wants to create beautiful pieces that carry a timeless quality and elegant spirit. Matteau’s printed maxi dresses are hard to beat. But crisp button-down shirts, signature Breton striped tees and smartly tailored trousers offer more daily wearability.
Price range: $200–$680

Our pick

Matteau Classics shirt

$420 Matteau Classics shirt Made in Australia from an organic cotton and silk blend, this style is inspired by vintage men’s shirts. Take styling cues from the label and wear it unbuttoned with black slacks for an ultra-chic result.

Material: organic cotton and silk | Size range: 1–7 | Perfect for: Classic cover-up

Oroton

In 2019 Oroton added ready-to-wear to its collection of much-loved bags and leather goods. Since then, fans have come to admire collections of printed silk shirts, colourful dresses and refined tailoring. Recently, the brand introduced an Everyday range – pieces largely crafted from cotton that perform function and fashion at once.
Price range: $79–$999

Our pick

Oroton Check coat

$799 Oroton Check coat Inspired by English plaids, Oroton’s tonal trench is calling for autumn days to come. An adjustable faux-horn buckle helps to cinch it at the waist, but there’s also the option to style it open with a turtleneck for simple layering.

Material: wool and polyester | Size range: XS–XL | Perfect for: Longline silhouettes

Posse

If you want to make a quiet statement, look to Posse. The Sydney-born label championed the “old money aesthetic” long before it became a Tiktok trend. Designer Danielle Mulham draws on classic silhouettes and reinterprets them in a contemporary way, and has seen viral Instagram moments many times over – including styles donned by Meghan Markle and Sofia Richie.
Price range: $149–$549

Our pick

Posse Louis trousers

$369 Posse Louis trousers Not all black pants are made equal. This textural design features soft pleating for a flattering fit. And the lightweight linen fabric is hard-wearing for daily use.

Material: 100 per cent linen | Size range: XXS–XXL | Perfect for: Smart tailoring

Scanlan Theodore

Scanlan Theodore is a quiet achiever with staying power. Founded in 1987 by Gary Theodore and Fiona Scanlan, the label continuously walks the line between contemporary and timeless. Directional denim silhouettes, coloured suiting and always-flattering event dresses are designed with trending appeal but will also remain firm favourites for years to come.
Price range: $200–$1800

Our pick

Scanlan Theodore Leather Funnel-Neck jacket

$1400 Scanlan Theodore Leather Funnel-Neck jacket If this sultry style doesn’t scream high-fashion, then what does? Its silhouette is defined by panel construction, cocoon sleeves and a tie belt. And the buttery fabrication brings a sense of softness to darker wardrobe staples.

Material: 100 per cent leather | Size range: 6–12 | Perfect for: Luxe leather

Sir

Bondi-born label Sir leans into a distinctly Aussie, laid-back sensibility with dreamy collections made up of lived-in linens, breezy resortwear and subtle tailoring. Its pieces bring together ruffles and feminine frills with cool cuts and clean lines; it lives somewhere between poolside chic, sophisticated island girl and effortless business casual. And don’t get us started on its flattering swimwear with playful prints and beaded details.
Price range: $60–$850

Our pick

Sir Elm long-sleeve top

$290 Sir Elm long-sleeve top An icy blue hue to signal cooler temperatures to come. Sir’s Elm style elevates the everyday staple with a boat neckline, asymmetric twist detailing and thumbhole cut-outs.

Material: polyester and elastane blend | Size range: 6–14 | Perfect for: Form-fitting appeal

St Agni

St Agni has amassed fans all over the world, namely supermodel Kendall Jenner, who regularly flexes the Byron Bay label’s minimalist designs. The adage “less is more” rings true with the brand’s pared-back sophistication. Invest in its oversized button-ups tailored to crisp perfection, slinky silk slip dresses, slouchy pants, deconstructed blazers and tanks with abstract details.
Price range: $75–$1459

Our pick

St Agni Utility Pleat pants

$489 St Agni Utility Pleat pants St Agni is a go-to label for relaxed tailoring. This wide-leg style is woven in a rich port hue that feels extremely put together, while not compromising on comfort.

Material: recycled polyamide and organic cotton | Size range: XXS–XXL | Perfect for: Structured tailoring

Viktoria & Woods

This year Viktoria & Woods celebrates two decades of bestowing Aussie wardrobes with premium denim, elegant tailoring, off-duty loungewear and standout dresses season after season. The Melbourne-based brand uses sustainable textiles and mindful manufacturing practices, and has cemented its place as a local leader.
Price range: $49–$1300

Our pick

Viktoria & Woods Embassy blazer

$750 Viktoria & Woods Embassy blazer Made in Australia, the Embassy blazer is the answer to chic workwear. Its single-breasted design is crafted from a classic deep blue wool blend. Layer it with a turquoise turtleneck sweater for a pop of colour.

Material: wool and polyester blend | Size range: 00–4 | Perfect for: Tailored foundations

Zimmermann

Founded in 1991 by sisters Nicky and Simone Zimmermann, this label is responsible for cementing Australian fashion on the global stage over the past three decades. Bold dresses that celebrate personality are easy choices for special occasions. Leopard print, blooming florals and hand-drawn motifs bring charm to thoughtfully cut dresses, skirts and tops. You’ll also find refined tailoring and sleek denim peppered throughout the collections.
Price range: $175–$3500

Our pick

Zimmermann Illuminate Stripe midi skirt

$395 Zimmermann Illuminate Stripe midi skirt A knitted skirt is the cosy alternative to pants in cooler months. This A-line style by Zimmermann softens contrast stripes with a cream and chocolate palette.

Material: viscose blend | Size range: 0P–4 | Perfect for: Bold patterns

What is considered “affordable fashion”?

Affordability comes down to more than just the number listed on a product’s price tag. Taking cost-per-wear into consideration when you’re shopping is a good way to determine what fits within your budget. Sometimes, investing in something more expensive – especially classic items like coats and knitwear – has longer term pay off because you’ll wear them for years to come. It’s important to look at the garment’s fabrication when you’re shopping too – natural fibres generally last longer.

How to find affordable clothing brands that prioritise quality and sustainability

A bunch of great Australian brands are on a mission to craft quality clothes that take care of people and the planet. Doing your research and understanding where your clothes are made – and what they’re made from – will go a long way in helping you frame affordability in your wardrobe. Keep an eye out during seasonal sales or shop secondhand in order to buy the products you want within your budget.

Support local: What are the best Australian small clothing brands?

Broadsheet prides itself on spotlighting great Australian talent. From emerging designers to household names, the local industry is constantly growing – this list is a great place to discover label’s like Hyde & Stone, Foemina, Esse Studios and more. You can shop directly from boutiques and ecommerce stores or look out for Aussie brands on platforms like Riise, The Undone, The New Trend and Net-a-Porter’s Net Sustain edit.

Additional reporting by Gitika Garg.

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