It’s out with the old and in with the Tasmanian spring water, wild rosella and Kakadu plum extract for Melbourne-based beauty label Kit. The previously discontinued brand – one of Mecca’s own – has been reborn as a considered collection of 15 products that are vegan friendly and use 100 per cent certified natural fragrances.
Though the name is the same, Kit’s new range is all about getting back to basics with skincare. “Skin is about so much more than what’s on the outside,” explains Marita Burke, chief officer of Mecca-Maginations, the arm of Mecca that relaunched the brand. “It’s about who we are and how we feel as individuals. That’s why we’ve launched Kit with consciously crafted formulas and a laser-like focus on skin and body, with innovative new products that champion naturally derived ingredients and new botanical technologies.”
There’s the Mineral Water Cleanser, made with Tasmanian spring water (a natural source of mineral electrolytes, says Burke); the Melatonin Night Balm, scented with myrrh and lavender; a vitamin-C rich concentrate made with Kakadu plum, ascorbic acid and bengkoang; the Universal Face Lotion, formulated with Centella asiatica and pumpkin-seed extract; and a tube of Wonder Balm for face, lips and body, made with organic cacao butter, moringa oil and sea-buckthorn oil (an anti-inflammatory).
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Kit’s products use Australian botanicals as well as ones from overseas, and there are no parabens and phthalates, SLS, SLES, synthetic colourants or animal-derived ingredients across the whole range. It’s “lab coat meets nature”, says Burke.
Kit is also conscious of its environmental footprint. All its cardboard packaging is recyclable, made from Forest Stewardship Council-certified paper stocks and printed with soy-based inks. Its glass and aluminium packaging can be recycled through Mecca’s Terracycle partnership. And the company has committed to offsetting its plastic footprint through the Waste Revolution, which collects or recycles plastic on behalf of the brand when it sees plastic use as unavoidable.
Shop the full range exclusively at Mecca stores or at kitskinkind.com.au. Prices range from $22 to $45.