Melbourne designers Carly Warson and Stephanie Korn first launched their label The Fold – which makes artful swimwear for women with D to G cup breasts – in 2017.
The pair (who wear a 10E and 10DD, respectively) had been fed up with the yearly hassle of finding bathers that offered enough support but didn’t compromise on style and spent three years designing their core collection of more inspired separates and one-pieces.
“Having a bigger bust in summer used to be like … wearing t-shirts over bras. Wearing your favourite bra to the beach. Wearing black, black and more black. Having red shoulder marks from straps digging in. Neck pain. Back pain. Feeling daggy and frumpy in harnesses,” says Korn.
“We couldn’t understand why brands were still discounting women’s curves by offering a limited size range. We bonded over the exhausting and often dispiriting experience of searching for swimwear that offered our size. Feeling frustrated and exposed, we dreamt of finding a brand that made us feel supported and comfortable.”
Another three years on and the label has grown from an online store to being stocked by some of Australia’s most established retailers such as David Jones and The Iconic, as well as high-end London department stores Selfridges and Matches Fashion.
“[We] haven’t stopped finessing and improving the styles,” says Korn. “We listen to women, trial and test their concerns, then implement improvements into every collection. What we now have are core styles literally developed by us, our D-plus technicians and the customers.”
The Fold offers a range of top styles (underwire, wire-free, padded or non-padded), three bottoms (classic, wide, high-waisted) and an underwire one-piece in a handful of staple and seasonal colours and prints.
Currently, there’s a beautiful limited-edition print by visual artist Kathryn Dolby, who’s based in the Northern Rivers region of New South Wales. Dolby’s design features a series of soft brush strokes in colours evoking the natural landscape of beaches, sand and bush that the swimwear is designed for.
With the natural world in mind, nearly 80 per cent of The Fold’s Italian fabric is made from recycled waste such as nylon fishing nets, fabric scraps and industrial plastic from landfills and oceans.
“Right now, we are dedicated to continually challenging the D-plus swimwear industry by exploring new ways to create functional and design-focused swim for women with a fuller bust,” says Korn.
The Fold offers free express shipping worldwide for orders over $200.
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