It’s Always a Good Hair Day With These Aussie Brands in Your Shower

The best Australian hair care brands in 2025

L–R: Bread, Uni and Typebea·Photo: Images Supplied

From volume-boosting products to brands that focus on scalp health and colour-safe formulas, these Aussie favourites promise locks Rapunzel would be jealous of.

Words by Alice Jeffery and Simone Richardson · Updated on 08 Jan 2026 · Published on 08 Jul 2025

Bondi Boost

Bondi Boost might be best known for its hot tools , but the Sydney-born brand also has a strong haircare game. The focus? Strengthening and restoring strands. Its signature shampoo and conditioner target thinning hair and encourage regrowth – and its newest launch takes a more concentrated approach. The scalp serum is designed to help reduce shedding and support a fuller, healthier head of hair.

Buy at Bondi Boost

Uni

Alexandra Keating set out to eliminate single-use plastic in the bathroom – and built Uni to do just that. Inspired by the declining health of Australia’s coral reefs, the brand takes a closed-loop approach: products are refillable and empties can be returned using the same packaging they arrive in. The range spans daily essentials, all designed to nourish strands while cutting down on waste.

Buy at Mecca

St Louis Says

This local label is making salon-quality haircare a little more accessible. Founded by the duo behind Brisbane barber shop Twin Palms, the brand offers sulphate-free, vegan shampoos, conditioners and masks. You can mix and match based on your hair needs – whether that’s volumising, hydrating or strengthening – with formulas that feel ultra-premium, minus the inflated price tag.

Buy at St Louis Says

Typebea

Founded by Rita Ora and Aussie Anna Lahey, Typebea is another local brand that’s focused on optimising hair health for growth. The aptly named Growth range includes a new three-in-one dry conditioner , plus the Strengthen and Lengthen shampoo and conditioner , a gloss treatment and peptide serum. The serum is designed to be popped on overnight, so that your hair can do its thing while you sleep. It’s a non-greasy formula, which means you don’t have to restrict your use to hair-washing days only.

Buy at Sephora Buy at Typebea

O&M

O&M’s collection is all about haircare that’s cruelty-free, Peta-certified, Australian made, gentle on sensitive skin and formulated with native extracts. The hero Frizzy Logic Shine serum combats humidity and tame curls. And the best-selling Know Knott conditioning detangler is actually inspired by founder Jose Bryce Smith’s daughter and the never-ending battle against her tangled hair. This leave-in spray conditioner works to hydrate the hair, for a glossy and knot-free finish. While the brand’s latest release, the C-Spray dry conditioner , softens and fights humidity – a win for second-day hair.

Buy at Adore Beauty Buy at O&M

Robe

Launched in 2023 by celebrity hairstylist Lauren Mackellar, Robe was created with the idea of a “hair wardrobe” in mind. The brand specialises in active haircare that targets hair loss, hair thinning and coarse, greying or dry hair. There are three ranges: Lengthening, Thickening and Youthful. Each shampoo and conditioner can be complemented with a leave-in treatment and a concentrated scalp tonic. Halfway through research and development, Mackellar was diagnosed with a cancerous brain tumour. She persevered with the launch plans, using the brand throughout 18 months of intense radiation and chemotherapy and coming out the other side with a full head of hair again.

Buy at Adore Beauty Buy at Robe

Bread

Maeva Heim launched Bread in 2020. But she can trace its origins back to spending time in her mum’s braiding salon in Perth in the ’90s. The range of textured hair care products fills a gap that has long existed in the Australian market – the brand is also ranged internationally. A bubblegum-scented hair oil is one of the label’s hero products is suitable for any hair type that needs a little bit of extra moisture. The brand’s puffy scrunchies and protective hair towels are also favourites.

Buy at Sephora Buy at Bread

Miiroko

This one’s a little different to the others on this list, with a focus on colour over care. And while box dye gets a bad rap, this Canberra-based brand is flipping the script. Miiroko offers professional-grade colour kits that skip the salon without compromising on quality. The ammonia-free dyes come in six natural shades (from dark brown to blond) and are packaged with reusable tools made from recycled materials. An online quiz helps you find the right shade – or you can chat live with a trained hairdresser for personalised advice.

Buy at Miiroko

Straand

Straand positions itself as skincare for your scalp. The brand is known for its flake-free product range , which targets the symptoms of dandruff and psoriasis, and can alleviate itching or irritation. Alongside shampoo and conditioner, the range includes a serum, scrub, mask and pre-wash oil, which are formulated with signature prebiotic ingredients. The exfoliating and massaging silicon scalp brush is also worth investing in.

Buy at Adore Beauty Buy at Straand

Nak Hair

Nak Hair launched in 2003, and has steadily built a reputation for its dedication to vegan and cruelty-free products over the past two decades. The range spans shampoos and conditioners, as well as styling products and treatments for various hair types. Sister brand Ori Lab offers a more ingredient-led approach, using aloe, hyaluronic acid, niacinamide and marshmallow as the base of its collection. The Dry Touch spray is a fan favourite. More recently, the team has launched Roh, a range that is designed to tackle the root of hair problems. With a focus on the scalp’s microbiome , the 11-product collection is for all hair types but particularly cares for heads that are dealing with flakiness, itchiness and irritation.

Buy at Adore Beauty Buy at Nak Hair

Swet

Swet brings a natural and sweat-busting approach to dry shampoo. Its signature high-performance formula doesn’t just absorb oil – it also cleanses and hydrates the scalp, balances pH levels and helps repair damaged hair in the process. Add one to your gym bag asap.

Buy at Swet

Evo

,Launched in 2005, Evo’s products are housed in recyclable packaging – the brand partners with Plastic Bank to help prevent ocean-bound plastic from entering Australian waterways. The Evo Fabuloso range is geared towards colour maintenance, including helping blonds stay blond, as well as offering boosting treatments for between appointments.

Buy at Adore Beauty Buy at Evo

Mr Smith

Mother and son duo Freda Rossidis and David Justin launched Mr Smith in 2015. The brand has since become known for its sustainable and high-performing unisex products. Bestsellers include the Leave In treatment, Balancing shampoo and conditioner and The Foundation , an all-in-one styling product used to create volume, hold and protection.

Buy at Adore Beauty Buy at Mr Smith

Sans Ceuticals

A bonus entry to this Aussie list, New Zealand brand Sans Ceuticals, founded by a former hairdresser, focuses on multitasking formulas with skincare-level ingredients. The Moisture + Protein Infusion is a standout – a salon-quality treatment that strengthens brittle strands with keratin and provitamin B5. The Activator 7 is another favourite for its high-dose blend of vitamins A, C and E designed for your face, body and hair. The display-worthy bottles and luxurious scents are a bonus, but it’s the results-driven formulas that make this brand a repeat buy.

Buy at Mecca Buy at Sans Ceuticals

Leif

Leif might be best known for its covetable hand and body care, but the Sydney-based beauty label also has an aromatic hair duo in its range. The brand’s plant-based, cruelty-free formulas are made in Australia and the shampoo and conditioner feature a mix of fresh and herbaceous botanicals like blue cypress, lemon oil and eucalyptus oil. The result is refreshing for the scalp, and a pleasure for the nose, too.

Buy at The Iconic Buy at Leif

Additional reporting by Mia Lillis-Maynard and Zahra Kader

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