Robe
Launched in 2023 by celebrity hairstylist Lauren Mackellar, Robe was created with the idea of a “hair wardrobe” in mind. The brand specialises in active haircare that targets hair loss, hair thinning and coarse, greying or dry hair. There’s three ranges: Lengthening, Thickening and Youthful. Each shampoo and conditioner can be complemented with a leave-in treatment and a concentrated scalp tonic. Halfway through research and development, Mackellar was diagnosed with a cancerous brain tumour. She persevered with the launch plans, using the brand throughout 18 months of intense radiation and chemotherapy and coming out the other side with a full head of hair again.Bread
Maeva Heim launched Bread in 2020. But she can trace the origins back to spending time in her mum’s braiding salon in Perth in the ’90s. The range of textured hair care products fills a gap that has long existed in the Australian market – the brand is also ranged internationally. A bubblegum-scented hair oil is one of the label’s hero products and can be used across any hair type that needs a little bit of extra moisture. The brand’s puffy scrunchies and protective hair towels are also favourites.Typebea
Founded by Rita Ora and Anna Lahey, Typebea is another Aussie brand that’s focused on optimising hair health for growth. The aptly named Growth range includes the Strengthen + Lengthen shampoo and conditioner, as well as a gloss treatment and peptide serum. The serum is designed to be popped on overnight so that your hair can do its thing while you sleep. It’s a non-greasy formula, which means you don’t have to restrict use to hair wash days only.Straand
Straand positions itself as skincare for your scalp. The brand is known for its flake-free product range, which targets the symptoms of dandruff and psoriasis, and can alleviate itching or irritation. Alongside shampoo and conditioner, the range includes a serum, scrub, mask and pre-wash oil, which are formulated with signature prebiotic ingredients. The exfoliating and massaging silicon scalp brush is also worth investing in.Bondi Boost
Bondi Boost might be best known for its hot tools , but the Sydney brand also offers a bunch of hair-caring products. With a focus on restoring and strengthening hair, the HG range includes an anti-hair thinning shampoo and conditioner, which can help prevent further loss and promote new growth.Nak Hair
Nak Hair launched in 2003, steadily building a reputation for its dedication to vegan and cruelty-free products over the past two decades. The range spans shampoos and conditioners, as well as styling products and treatments for various hair types. Its sister brand Ori Lab offers a more ingredient-led approach, using aloe, hyaluronic acid, niacinamide and marshmallow as the base of its collection. The Dry Touch spray and Detangle comb are two fan favourites. More recently, the team has launched Roh, a range that is designed to tackle the root of hair problems. With a focus on the scalp’s microbiome, the 11-product collection is for all hair types but particularly cares for heads that are dealing with flakiness, itchiness and irritation.Swet
New kids on the Aussie hair block, Swet is bringing a natural and sweat-busting perspective to dry shampoo. Its signature high performance dry shampoo doesn’t just get rid of oily hair but cleanses and hydrates your scalp, balances PH levels and repairs damaged hair in the process. Add one to your gym bag ASAP.O&M
O&M’s collection is centred around the brand’s values of being cruelty-free and Peta certified, Australian made, gentle on sensitive skin and formulated with native extracts. The hero frizzy logic shine serum combats humidity and tame curls. And the best-selling Know Knott conditioning detangler is actually inspired by founder Jose Bryce Smith’s daughter and the never-ending battle against her tangled hair. This leave-in spray conditioner works to hydrate the hair, for a glossy and knot-free finish.Evo
Australian owned and operated, Evo is the embodiment of honest hair care. Launched in 2005, products are housed in recyclable packaging – the brand partners with Plastic Bank to help prevent ocean-bound plastic from entering Australian waterways. The Evo Fabuloso range is geared towards colour maintenance, including helping blondes stay blonde, as well as offering boosting treatments for between appointments.George Haircare
Founded by hairdresser Lisa Nguyen, George Hair Care is dedicated to creating organic, natural products. The brand offers two heroes at the moment: the Better Hair Days mask, which provides deep hydration and nourishment, and the The Stay All Day Clean shampoo – it's been designed to properly cleanse hair from root to tip, without stripping moisture. Pair them together and you have the perfect “hairdrobe” for your everyday routine.Mr Smith
Mother and son duo Freda Rossidis and David Justin launched Mr Smith in 2015. The brand has since become known for its sustainable and high-performing unisex products. Bestsellers include the Leave In treatment, Balancing shampoo and conditioner and The Foundation, an all-in-one styling product used to create volume, hold and protection.Additional reporting by Mia Lillis-Maynard
We hope you like the products we recommend on Broadsheet. Our editors select each one independently. Broadsheet may receive an affiliate commission when you follow some links.
