After 10 impressive collections, award-winning Australian fashion designer Kacey Devlin today announced she’s folding her namesake label effective March 31 this year.

“The decision to close Kacey Devlin was not one that I took lightly, but I believe that we’re here to evolve and where we are right now doesn’t have to be our whole story,” Devlin said in an official statement today. “It’s time in my personal and professional life to take a bit of a breather.”

The label – stocked by Farfetch, The Iconic, The Undone and Tuchuzy – is not closing because of a lack of popularity. It won the BT Emerging Designer of the Year award in 2017, the 2017 National Designer Award at the Virgin Australia Melbourne Fashion Festival, and was a finalist in the Australian Fashion Laureate Emerging Designer of the Year in 2016, 2017 and 2018 and a regional finalist in the International Woolmark Prize in 2016.

While the designer was tight-lipped about why she’s leaving the industry, the recent closures of other local labels might offer clues. Mounting pressure in the digital retail era has been a problem for other labels such as Lover and Life with Bird.

Devlin has been committed to using locally sourced, sustainable fabrics and luxury wool and silk blends across its luxurious basics since its inception in Sydney in 2012.

To say goodbye it’s offering a massive online clearance sale until its exit on March 31.

“I feel so lucky to have grown up alongside the Australian fashion industry,” said Devlin. “I am beyond proud of Kacey Devlin and seeing women wear KD will forever be my greatest achievement.” Kacey Devlin was unavailable for comment at the time of publication.

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