It’s been almost three years since we were first introduced to Her.
The swimwear label attracted attention in 2014 for its understated approach to design, opting for clean lines and muted tones. It was something few swim labels were doing at the time.
“There was a lot of athletic or really frilly swimwear. There were really bad tan lines,” says Sydney-based designer Tuyen Nguyen. Her was one of the only labels on the market making a science out of swimwear that flatters all body types.
Nguyen launched the label with Michael Lim after six months of dating, without any prior experience in fashion. “We were shopping and we realised a lot of the swimwear was made in China,” says Lim. “There wasn’t a good mixture of something quite simplistic and high quality that wasn’t too expensive as well,” adds Nguyen.
Three years on, a New York Times feature propelled the label into the international arena. And now Her is expanding into womenswear for the first time, transitioning into a new label, Her Line.
The resort 2018 collection only includes 10 styles, building upon Her’s hallmarks of timelessness, thoughtful construction and quality fabrics. Each piece is rendered in textural organic cotton and linens, and is offered in a range of earthy colours. Staples have then been elevated with clever, understated details.
While you can see strong similarities to the swimwear through the lines, tones and panelling, this wasn’t the aim. “It’s not intentional. When I design, I always think about a woman’s shape in that I incorporate panel lines to flatter and contour the body.”
“I’ve watched Tuyen since day one. She’s always kept developing her skills and techniques, and creating different garments, and we felt like women’s clothing was a chance to show what she’s capable of,” says Lim.
As with all Her collections, resort 2018 is made in Australia. Nguyen’s parents are both tailors, so local manufacturing is a non-negotiable. “Watching family and family friends lose a lot of work because of everything going offshore, it just makes you want to keep producing everything in Australia and maintain jobs here, so the community survives,” she says.
“I’ve seen my parents put in all the hours, and the craft that goes into the garment. I guess that’s always inspired me to want to continue to do that.”
Her Line is available from October 13.