Fresh from the launch of its first ever physical store, Adore Beauty is expanding again with a second location – at Watergardens Shopping Centre.
Shoppers will find a curated selection of over 65 skincare, haircare, makeup and fragrance brands like Estee Lauder, K18 and Viviology, alongside digital kiosks to shop the full online range. And, of course, every purchase comes with a Tim Tam.
But the new location also brings something extra: in-store beauty services. Dermal therapists will be on hand for free skin consultations and a high-tech Observ 520x skin analysis system will assess specific skin concerns. There’s also a private treatment room offering LED light therapy and facials featuring Adore Beauty’s best-selling labels.
Each month, a different brand will take over the treatment space as part of an “In Residence” program. First up is Ikkari, a cult-favourite wellness label, showcasing its signature products and treatments throughout April. Treatments will run between 20 and 45 minutes, starting at $60 – or free with selected purchases.
“Adore Beauty has always been about empowering our customers to make the right choice for them and their needs, and our newest store will continue that tradition through personalised treatment and advice,” said Sacha Laing, CEO of Adore Beauty, in a statement.
And more stores are on the way, with Adore Beauty planning further expansion across Australia in the coming year.
Adore Beauty opens on Friday March 7. The first 300 customers will receive a free Adore Beauty goodie bag.
Adore Beauty
Shop T137, 13-14 Watergardens Town Centre, 399 Melton Highway, Taylors Lakes VIC 3038
Opening hours
Monday 9am–5.30pm
Tuesday 9am–5.30pm
Wednesday 9am–5.30pm
Thursday 9am–9pm
Friday 9am–9pm
Saturday 9am–5pm
Sunday 10am–5pm
