Afterpay has teamed up with more than 100 Australian retailers to launch Afterpay Day – a 24-hour shopping event where customers can get up to 40 per cent off its stable of online stores. Every store's discount will vary.

Afterpay allows you to pay for purchases in four fortnightly instalments, without interest.

The decision was made to run a nation-wide sale to celebrate the company’s success in Australia, and to boost retail sales after a reportedly slow winter. “We’ve strategically selected a period when retail can be challenging,” says Afterpay CEO Nick Molnar. “Weather can impact winter sales, particularly with fashion leaving retailers with unwanted stock and forcing them to lower prices to move the stock.”

Afterpay reports it now has taken 20 per cent of total online fashion retail market and five per cent of the total online retail market in Australia.

The shopping spree initiative goes live at 12pm today and finishes at the same time tomorrow.

Highlights from the Afterpay directory include 40 per cent off Bendon lingerie (excluding Stella McCartney); free samples from Mac; 15 per cent off Mode Sportif site-wide; 10 per cent off beauty products at Myer; 40 per cent off Sheridan sheets; 10 per cent off Vans; and if you spend $100 at T2 you’re eligible for a free cup and saucer.

The full list of retailers on sale:
Above the Clouds
Academy Brand
Active Style
Adairs
Adore Beauty
Airflex
Alpha60
Amaroso Boutique
Amber Sceats
Amino Z
Aquila
Be Activewear
Beginning Boutique
Bella Boheme
Bendon
Betts
Betts Kids
Billabong
Birdsnest
Blush Clothing Playhouse
BNKR Online
Booktopia
Bras N Things Pty Ltd
Bronze Snake
Carbon Coco
CAT
City Beach
Colette
Costumebox
Cotton On
Sonsee
Cotton On Body
Cotton On Kids
Country Road
Cue
Culture Kings
DC Cameras
Diamond Kicks
Dotti
Emma and Roe
Exclusive Trading Group
Ezibuy
Facial Co
Factorie
Forcast
Freddy Australia & New Zealand
Freddy Store
Fresh
G6 Range
General Pants
Girls With Gems
glamaCo.com.au
Glassons
Glue Store
Guess
Happy Way Nominees Pty Ltd
Hismile
Hutwoods
Hype DC
Ice Jewellery
Jacqui E
Jay Jays
Jeanswest
Jets Australia
Johnny Bigg
Just Jeans
Kick push
Kookai
Lifewear Australia
Lorna Jane Pty Ltd
Luxe Boutique
Mac
Merrell
Meshki Boutique
Michael Hill Online
MJ Bale
mocka.com.au
Mode Sportif
Mon Purse
Mossman Clothing
Mura
MXstore
Myer
Perfumed Jewellery
Peter Alexander
Pillow Talk
Platypus
Portmans
Princess Polly
Puma
Real-U
Rockwear
Rubi
Samantha Wills
Saucony
Second To None Nutrition
Sheridan
Shhh Silk
Showpo
Skechers
Smiggle
Spend-less Shoes
Sperry
SRG
St Frock
Stelly
Stuck On You
Subtype Store
Supre
Surf Dive n Ski
SurfStitch
T2
Table King
Tarocash
The Academy Brand
The addition
The Daily Edited
The Iconic
The Vet Shed
Thin Tea
Thomas Sabo
Tony Bianco
Toys R Us
Tragic Beautiful
Trenery
Typo
Universal Store Pty Ltd
Valley Eyewear
Vans
Veronika Maine
Workwearhub
Zala Hair

afterpay.com.au