When Lily Mora returned home to Australia from London early this year, the local art world looked completely different to the one she left.
In July, she launched Sunday Salon, an online gallery that aims to make the art world more accessible and support emerging Australian artists.
It’s particularly relevant in a year that has turned the traditional gallery model on its head and the name is a nod to pioneering artist Sunday Reed, who established Melbourne’s Heide Museum of Modern Art.
Mora is perfectly placed to lead a push towards innovative ways of viewing and buying art. Raised in one of Australia’s most famous art families – she’s the granddaughter of art icon Mirka Mora, and daughter of prominent art dealer William Mora – she’s also worked in marketing with some of the world’s leading galleries and art shows such as the Tate, the NGV, Art Basel Hong Kong and the Venice Biennale.
Everything listed on Sunday Salon is priced under $4000, most under $1000, and the occasional work around the $300 mark. For now, Mora focuses on early- to mid-career artists, helping them build their profiles, though she hopes to soon add limited edition and smaller-scale pieces by more established artists.
One of those emerging artists is Mia Boe, a Badtjala woman whose work explores Australia's Indigenous history and focuses on telling it accurately.
Abstract painter Lucas Golding takes everyday items, such as towels and bathmats out of context, in beautiful acrylic paintings.
Mora can help you find pieces to suit both your space and budget, and advise on pieces to invest in too. Works can be commissioned, and there are plans to bring in international pieces, too.
Along with her partner Jonathan Rands – former art director at advertising agency Wieden + Kennedy London – Mora manages the site, photographs all the works, and looks after shipping.
Shipping is available Australia-wide, calculated based on location and artwork dimensions. During Melbourne’s stage four lockdown, a flat delivery fee of $30 applies for all of metropolitan Melbourne. After lockdown, works can be picked up from Richmond, Victoria.