The Standard Store is known for its curated, understated style, rather than flashy fashion.
Its bricks-and-mortar locations in Sydney and Melbourne and online store stock a clutch of Australian and international designers. Its owners, Orlando and Nicola Reindorf, confess to being Francophiles, though, and admit they have a soft spot for European brands.
From 1pm Thursday to 1pm Easter Monday, The Standard Store is having a huge flash sale, with 50 per cent off already discounted mid-season sale items.
That means labels such as Apiece Apart, Bellerose, Mira Mirkati, AMI, Etudes, Humanmade, Sea NY, Sessun and more going at half price.
There's free domestic shipping on orders over $100, or you can pick up in-store. Get in quick.
This article was updated on Thursday April 18 to reflect a change to the items on sale.