There’s a good chance that – like 95 per cent of Australians* – you’re unaware that legendary rapper (and populariser of the gin and juice combo) Snoop Dogg released a cookbook in 2018. If the cookbook, titled From Cook to Crook, is anything to go by, it seems that Snoop can whip up a lobster thermidor or mac’n’cheese as masterfully as he drops beats.
And the cookbook isn’t just a side hustle – it’s got a foreword from none other than American cooking doyenne Martha Stewart (“Snoop and I have a special bond that dates back to when he first appeared on the Martha Stewart Show in 2008”), and is packed with 50 comfort-food recipes, as well as fancier fare such as filet mignon and the aforementioned lobster thermidor.
And now, Menulog has decided to work with the artist on a new campaign that launches on Friday June 19. The food-delivery service has teamed up with a bunch of American-inspired Aussie diners to create Snoop’s dishes, which you’ll be able to order across Australia for a short time.
So “turn off the lights, close the doors”, pull on your comfiest loungewear, and dig into dishes such as the Get Tha Chip Fried Chicken Wings (golden buttermilk chicken wings with a sprinkle of potato chips); Billionaire’s Bacon (sticky bacon with sugar and a black-and-red-pepper glaze); Rolls Royce PB-Chocolate Chip Cookies; and the extremely indulgent-sounding Doggs in a Blanket. In true Snoop Dogg style you can get gin and juice (laidback) and (cannabis-free) brownies delivered too.
It’s all in celebration of Snoop’s reworking of Menulog’s already pretty catchy “did somebody say Menulog?” jingle, which will launch on June 21. See the trailer for the ad here.
“People said it could never be done – a Menulog track that you can get down to,” Snoop Dogg said in a statement. “The original was a great track but it’s had its run, it needed to upgrade. That’s why they brought me in, to put some spice on it.”
We guess he’s got his mind on his money and money on his mind.
*According to totally unbiased research conducted by Menulog.