Penfolds and Dan Murphy’s Le Creuset Gift-With-Purchase Promotion

If you’re the kind of shopper who believes in buying once and buying well, you’re in luck.

From March 19 to April 29 (or while stocks last), Penfolds and Dan Murphy’s return with the second edition of their exclusive Gift-With-Purchase promotion. The nationwide campaign pairs some of Australia’s most revered wines with coveted Le Creuset pieces, available in-store and online at Dan Murphy’s.

The concept is simple: purchase selected Penfolds wines in a single transaction at Dan Murphy’s, then redeem your complimentary Le Creuset cookware online. Three spending tiers unlock different rewards. Spend between $550 and $1249 and receive a 20-centimetre round skillet plus a 10-centimetre mini casserole dish. Up the ante to $1250 to $1599 and score a 28-centimetre round casserole dish. Or go all in with $1600 or more and be rewarded with a premium trio: a signature round skillet, a round casserole dish and a mini casserole dish.

The campaign spotlights Penfolds heavy-hitters like Grange alongside Bin 707 cabernet sauvignon, Bin 389 “Baby Grange” cabernet shiraz, the French-influenced FWT 585 and Champagne Cuvee Brut NV. New for 2026, the Le Creuset colour range has expanded too, with classic colours like black, cerise and meringue joined by azure, shell pink and volcanic – adding serious collectability to the mix.

Find out more and browse the range.

This article is produced by Broadsheet in partnership with Penfolds. To qualify, customers must meet the minimum spend in one transaction on eligible products and keep their receipt. After purchasing, upload your receipt and details via the campaign microsite. Once approved, you’ll receive a single-use digital code to redeem the Le Creuset gift tied to your spend, with colour selection subject to availability. Terms and conditions apply.