With Mecca stores temporarily closed due to the coronavirus pandemic, the Australian skincare and beauty giant has hatched a plan to deliver the in-store experience digitally.
On March 24, the team launched an around-the-clock beauty broadcasting platform called Mecca Live, followed by virtual beauty consultations on April 7.
Mecca Live covers beauty news, product launches and interviews with industry experts, such as Doctor Dennis Gross and Carrie Gross (from luxe skincare label Dr. Dennis Gross); Jess Hatzis-Walker, founder of Aussie company Frank Body; and Jenny Smith, lead make-up stylist for Nars Cosmetics. Mecca TV, which is part of Mecca Live, has video tutorials on make-up looks, skincare treatments and self-care routines. Right now you can learn why lipstick texture matters, how to perfect your brows and how to nail glowing, dewy skin.
If you’re looking to shop – or learn to make the most of products you already own – book in a complimentary, personalised skincare and beauty consultation. Choose from a 15-minute session or a 30-minute lesson on make-up, skincare or fragrance, all conducted over FaceTime or WhatsApp video calls.
And if you’re someone who, even pre-coronavirus, dreaded busy stores, you might find the online experience more pleasant than the IRL one.
Foundations and concealer can be matched to your skin tone over video, and you don’t have to remember which products you normally use – you can do as I did, and show your skincare consultant what you already own. They’ll talk you through the benefits of each product and explain the best way (and order) to apply them. It’s a great way to reignite your excitement for what you already have at home, and it won’t cost you a cent.
And what’s more, the virtual services will continue beyond the pandemic.
Book your virtual service online or call Customer Service on 1800 007 844.