BWS Cooler is back – and offering $20 million worth of prizes along the way.
Located in the free BWS app, the game lets you swipe the ice off a virtual cooler once a day to see if you've won. Running from January 5 – March 1, this year’s grand prize is $50,000 cash – but that’s just one part of this huge prize pool.
It also introduces SipCoin, BWS’s new “digital currency” that can be spent on four categories: beer, wine, spirits and premix. Won in increments of $5, $7 and $10, SipCoin act as vouchers that customers can redeem in store and/or through the BWS app by placing a pick-up or delivery order.
Players also have a 1-in-3 chance of winning instant prizes ranging from a generous array of drinks products (including beers, seltzers and G&Ts) to electronics like a Samsung Galaxy Z Flip smartphone, a Samsung 65-inch Smart TV, a GoPro action camera and a drone. Also up for grabs are vouchers for brands such as The Iconic, Booking.com, Ampol, Kogan and Menulog, plus immersive experiences including Patrón tequila masterclasses and a Hendricks Gin hot-air balloon ride.
There’s also a range of bespoke summer-themed prizes like picnic hampers, stocked coolers and portable speakers as additional prizes throughout the promotion. Start swiping to win. The BWS Cooler runs from Wednesday 5 January until Tuesday 1 March and is free to play. Participants need to be located in Australia, aged 18+, and the promotion is not available in the Northern Territory.
Find out more about BWS Cooler game here.
This article is produced by Broadsheet in partnership with BWS.