Adore Beauty’s Frenzy Sale

Adore Beauty is ready to give your routine a makeover. While Click Frenzy may look a little different this year, Adore Beauty is going ahead with its own promotion – and it’s already live, with up to 30 per cent off a range of top brands.

Save on make-up 

It’s the perfect time to try that trending make-up product you’ve seen all over Tiktok – or just replenish your favourites – with discounts on Mac, Giorgio Armani, YSL and MCo Beauty. But among the discounts on cult buys like Make Up For Ever’s lip liner and Benefit’s eyebrow gel (both 20 per cent off), there’s also one deal that Adore Beauty’s category manager of make-up and fragrance says isn’t one to skip.

“Newly reformulated in January, this foundation is now even better,” says Emma Hogan of Giorgio Armani’s Luminous Silk foundation (now 15 per cent off). “It has a weightless feel and blends beautifully.”

The best of skincare sales

In the skincare department, save up to 30 per cent on Medik8, Laneige, Corsx and La Roche Posay. Most worth adding to cart? We’re shopping for celeb-approved K-Beauty face masks by Biodance and Medik8’s fan-favourite retinol cream (20 and 25 per cent off respectively).

But for senior beauty editor Sadaf Razi, “the GOAT of vitamin C serums” (Skinceuticals’ C E Ferulic serum) tops the list. “This potent vitamin C is loved by many thanks to its highly effective, powerhouse formula that delivers glowier, brighter and healthier skin,” she says.

“That kind of excellence does come with a luxe price tag though, so this is the perfect time to grab it while it’s 20 per cent off. [It] would be criminal not to.”

Three haircare picks experts swear by

If your strands are in need of a little extra TLC, haircare brands like Olaplex, Colorwow and Redken are also discounted. For blowout season, Brooke Weiss, director of Weiss Hair, rates the Redken Acidic Bonding Concentrate (now 25 per cent off). “It offers heat protection up to 232 degrees, feels lightweight and makes blow-drying noticeably more manageable.”

And to avoid the change in weather wreaking havoc, a hair mask might be the smartest buy right now. Jaye Edwards, founder of Edwards and Co, swears by the O&M Power Base Masque (now 20 per cent off). “This is my go-to hair mask for every single client,” he says. “This protein-rich mask helps to bind broken hair strands, resulting in fuller and more lustrous locks. It’s also colour-safe, so using [it] won’t compromise your colour.”

For something more hydration-focused, Lauren Cooper, co-owner of Etcher Adelaide, recommends Evo’s The Great Hydrator moisture mask (also 20 per cent off). “It’s super hydrating and helps dehydrated hair get its lustre and shine back. It’s not heavy, so it’s safe to use on all hair types.”

Wellness and fragrance is discounted too

Wellness is also included, with discounts on Lbdo, The Beauty Chef and Gem. And fragrances round out the promotion with savings on YSL, Prada and Who Is Elijah, among many others.

The Adore Frenzy event runs until May 17, while stocks last.

adorebeauty.com.au