Earlier this month, Australian clothing-hire business Borrow My Balmain admitted to renting out a fake Dior skirt. The Instagram account – Diet Prada – that called out the fake is run by an anonymous fashion insider who points out industry frauds. And now, it claims to have caught another Australian business in the act.
This time, Adelaide-based Your Style Secret Hire is the one facing scrutiny. Diet Prada has accused the business of buying a fake Dior dress from eBay for $50 and then renting it out to customers at three times the price. The insider points to visual differences between the dress for sale and the original version, and notes that the business directly used the photo from the eBay listing rather than taking its own.
In the days since Diet Prada posted about the business, @yourstylesecrethire appears to have deleted its Instagram account and has not released a statement to its more than 6000 followers.
Broadsheet contacted Your Style Secret Hire for comment but did not receive a response.
Another day another Aussie "designer" rental sham. This time, Adelaide based "luxury dress hire" @yourstylesecrethire hawks a $50 fake @dior from @ebay for a 3x markup. What a steal! Would it have hurt you to take your own pictures for your listing at least? Why is this problematic business model seemingly endemic to Australia?? #copycat #knockoff #borrowmybalmain #borrowmybalmaingatepart2 #dior #christiandior #mariagraziachiuri #ebay #yourstylesecrethire #dietprada #bloggerstyle #ootd #wiwt #blogger