Say Peace might look like other online art platforms, but it’s very different. Featuring the donated work of Australian photographers and artists, all proceeds from sales of the prints go to UNICEF Australia’s Syria Crisis Appeal.

Photographers Erin Neale and Tara Pearce are behind the initiative. Neale and Pearce, who together form Erin & Tara – a wedding photography studio – are based in Kyneton, Victoria. Their images have been published in Harpers Bazaar and Vogue Bride, among others.

Watching devastating news bulletins about the violence, destruction and loss of life in Syria, the pair had the idea to raise awareness and funds for the war’s victims by enlisting the help of their photographer friends.

“It’s hard to know what we as individuals can actually do to help in a crisis,” Neale says.

She and Pearce began emailing friends and fellow photographers to see if they would be willing to donate a piece of work to the cause. The piece had to be one that the artist “personally loved”, Neale says, and that was the single submission criteria.

The resulting collection includes photographs from both Neale and Pearce, as well as works by John Deer, Brooke Holm, Tom Blachford, Tom Ross and a piece by Joel Birch, lead singer for The Amity Affliction.

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Each photograph – limited to a run of only 50 prints each – costs $149 for an A1 poster-size print.