From a little home-office in Collingwood, Melbourne, Lindsay founder Beth Wilkinson wants to take you places you’ve never been.

For the graphic designer-turned-editor, “Every place is more than just a location; it has its own history, identity, feeling” – and it’s this feeling and heart of a community that she hopes to capture in the online-only magazine.

Lindsay features essays, film reviews, interviews and even recipes, all tied together with ‘place’ as the common thread. The site went live on March 13 and is already filled with articles that wouldn’t be out of place in print.

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There’s an essay on American artist Georgia O’Keeffe and her love affair with Mexico, and a photo essay by Barcelona-based photographer Olga de la Iglesia (who Beth discovered on Instagram) that explores Morocco – “a land of vibrant fragments”.

There will be listicles too but on Lindsay a listicle documents the Paris cafés that nourished literary giants like Earnest Hemmingway, Henry Miller and Simone de Beauvoir, and are still in operation for “anyone seeking inspiration, people watching, or an over-priced café allongé”.

She named the magazine after her grandfather, Lindsay James Stanger, a self-taught photographer who “loved to learn about history and culture and people” and to share those stories.

Wilkinson has inherited his photographic flair and has about five of his old cameras, which she shoots with today. Film photography is a vital part of the magazine.

“I’m drawn to the imperfect spontaneous nature of it and find that the colours have a depth and texture to them that you rarely find in digital photography.”

Something between a vintage National Geographic, an academic textbook and New York literature of the 1960s, Lindsay prioritises story-telling over perfect composition to “capture moments rather than images,” Wilkinson says.

The choice to go online was “about accessibility” – in the site’s first 48 hours it was viewed from over thirty countrie – but Wilkinson designed the site to bring together the “accessibility of online with the consideration of print.”

“Less people read print publications and we spend more time on our phones, flitting from article to article and I wanted to avoid that”. So you won’t find links to other articles that often distract readers and interrupts the reading process.

“I wanted to allow more space for people to finish a longer piece. Even just having things like a bigger type face on mobile was an important decision – just so that experience online felt more like print,” she explains.

Wilkinson quit her full-time job in August last year to start Lindsay and while it’s still a one-woman-show, the prospect of events in its future means that will probably change.

She hopes to curate “little pop-up events all over the world” that feature speakers or photographic slide nights or books launches about place.

Lindsay is hosting one such event to celebrate its launch on Thursday April 6 at Allpress Studio. Award-winning journalist and documentary filmmaker Santilla Chingaipe will talk through New York City’s diverse boroughs; artist David Booth who works under the name Ghostpatrol will talk about living and working in Iceland; and writer and arts worker Eugenia Flynn will share her views on Australian culture as an Aboriginal Chinese Malaysian Muslim woman.

The Lindsay launch party is on Thursday 6 April from 6 to 9pm at Allpress Studio, 84 Rupert Street in Collingwood. Talks commence at 7pm sharp. The event is free.

lindsay-online.com