In partnership with AAMI Business Insurance, we meet a couple who sacrificed big for their dream.

Susie and Elliot Waldron set themselves the ambitious goal of creating skincare “for the modern hunter”. This meant scouring the globe for different elements to use in their natural skincare line, Hunter Lab.

In this video we visit the atmospheric Jackalope Hotel in Victoria, which has been “integral” to the brand’s success, and get a peek behind the scenes to see how the luxurious balms and oils are made.

It wasn’t always so glamorous, though. The Waldrons sold their car and their home to kickstart their business. “If you really believe in your business, then be willing to sacrifice,” says Susie.

This article is produced by Broadsheet in partnership with AAMI Business Insurance, supporter of the Broadsheet Kitchen. AAMI Business Insurance is the trusted insurer of more than 60,000 small businesses. You can get a quote online today.