Describing the SIA chair in words doesn’t do its design and craftsmanship justice. The articulating backrest, minimal steel frame, solid timber seat and backrest sound like excellent chair components but to understand its unique design and functionality you’ll need to watch the video above.
Tom Fereday submitted his design for the SIA chair as part of the 2017 Mercedes-Benz Design Award. Over the last few months Fereday has worked with Australian furniture retailer and manufacturer Cult Design to bring this product from the page into the real world. It’s now available for sale as part of Cult Design’s premium NAU collection.
This article and video is produced by Broadsheet in partnership with Mercedes-Benz.