As two women in Lucinda McKimm’s life approached the tail-end of their pregnanices, McKimm began to research gifts for each one – her sister-in-law, as well as a longtime friend. Design was important to both women, who had homes filled with “beautiful, considered objects” McKimm says.

It was also important to McKimm that any gift be sustainably and ethically produced, and did not ignore one crucial component: something for mum.

“Each product had to be natural, design driven, and created locally in Australia or New Zealand,” she says. “Which also got me thinking about gift parcels that included a something for the woman who had been in discomfort for nine months, not just for baby.”

McKimm, a writer and marketing consultant, launched her curated-gift-parcel service, Olive Green, in early March. It offers packages filled with products that are socially conscious, chemical-free and far from disposable, with a price tag that reflects that. The parcels range in price from $75 to $200.

“I am working with small Australian and New Zealand labels,” she says. “Baby items that are beautiful and needn’t be hidden away in the toy basket, and products that promote wellbeing for babies and women.”

A package includes two or three items (including a linen cot sheet by Deiji Studios that removes the need for additional wrapping or wasteful embellishments) such as wooden rattles handmade in Lennox Head in New South Wales or chemical-free, literally homemade essential oils by Melbourne-based Nunchi.

Olive Green donates $5 from every sale to Maternity Worldwide, which runs maternal health programmes in Malawi, Uganda and Ethiopia.