Jordy and Julia Kay have seen firsthand the copious plastic waste their industries produce. “Every material a building is made out of comes wrapped in plastic,” Julia says, who works as an architect. Jordy, a natural winemaker and strong advocate for sustainable farming practices, found it counterproductive wrapping pallets of his wine in plastic.
The couple launched a compostable and biodegradable industrial pallet wrap in March 2020, selling it to Jordy’s contacts in the wine industry. But as restaurants felt the effects of Covid-19, the Kays began working on a domestic cling wrap.
“We noticed a need for it in our own kitchen, having spent so much more time cooking at home during the first lockdown,” Julia says.
“We just had to get certification for home compostibility as opposed to industrial compostability,” Jordy adds.
Both wraps have the tick of approval by Din Certco in Germany, a leading certifying body for compostable products. That means they break down within 180 days (for perspective, that's about a week less than orange peel) and leave zero toxins behind.
Great Wrap makes the handy, much-used kitchen staple sustainable – and reduces single-use plastics in the home. It’s made entirely from plant-based resins and acids that come from cornstarch. And it can be put straight into home compost systems and green-waste bins.
A year on, the Kays have successfully shifted the company’s manufacturing to Australia (formerly in China). They have set up a factory on the Mornington Peninsula, which is entirely solar-powered.
Great Wrap costs $14.95 for two 30-metre rolls. It’s available online.
This article first appeared on Broadsheet on August 4, 2020. It has since been updated to reflect the company’s manufacturing location and product price.