Affordable linen bedding label Bed Threads was established by former journalist Genevieve Rosen and her husband Alan Biller in Sydney in 2017 to give linen-lovers the opportunity to buy high-quality, ethically produced linen at an approachable price. Now it wants to decorate your entire bedroom with its new homewares line, the cutely named Bedside Threads.
“We have launched with a limited, curated edit of wares from makers, creators and curators that align with our values and the Bed Threads aesthetic,” Rosen tells Broadsheet. “We intend for these to be heirlooms and investments that will be treasured and spark joy for years to come – just like our linens.
Rosen, who’s overseeing the range, says Bedside Threads blurs the line between art and interiors. The range includes vases in the shape of female torsos by ceramicist Rachel Saunders; art books about Frida Kahlo, Rodin and Modigliani from Taschen; and playful plates made in Apulia, Italy, by Sydney’s Alex and Trahanas. Rosen has also enlisted LA-based illustrator Stephanie DeAngelis to create a series of star-sign prints exclusive to Bedside Threads.
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“Astrology is hugely popular with our community (and generally), so a few months ago we reached out to Stephanie DeAngelis to create some illustrations for us that were solely intended to be used on Instagram and across our Bed Threads Journal,” explains Rosen. “I absolutely love her work – it feels really fresh – and our community kept asking if they could buy the illustrations they were seeing across our feed and website. Stephanie kindly made some edits and we then partnered with a beautiful local printer to ensure these prints were of the highest quality so our community feels like they’re receiving a true piece of art – whether their collection is just beginning or ever-growing.”
Like Bed Threads sets – which start at $250 for a pack that includes pillowcases, a quilt cover and fitted sheet – the homewares are affordable, ranging between $25 and $270. Rosen says that while the first range release is small, there’ll be additions in the coming months, with goods from Australian and international artists, as well as pieces designed in-house.
The Bedside Threads collection is now available.
This article first appeared on Broadsheet on September 9, 2019. Some details and prices may have changed since publication.