Silky soft, quiet and easy to charge, Lbdo’s palm-sized vibrators are made from high quality silicone, you can use them in the bath or shower, and they have multiple speeds. They’re also exceptionally elegant and part of a new range of sex products designed for women and gender-diverse people.

“I was getting the same message; people wanted products that were really functional but also really beautiful, so something that could sit on your bedside table that you wouldn’t be embarrassed to have,” says founder Rachel Baker, who quit her corporate career in Melbourne’s first lockdown to start sexual wellness company Lbdo.

“I wanted to take the giggles out of owning and gifting pleasure products,” says the 28-year-old. “From my experience of going to a sex store, it was outdated and seedy and quite jarring for me, so I wanted to make elevated products that were really inclusive.”

Baker tells Broadsheet she interviewed hundreds of women before designing her products. She found there were not enough products made from natural ingredients. “The whole sexual wellness industry, I’ve learned, is really unregulated – you can use any material or ingredients in the products – and I couldn’t believe that, because it’s something you’re putting on your delicate skin or inside your body,” she says. “So I wanted to have a whole suite of products using only natural ingredients.”

Lbdo’s lubricant is water-based, made with certified organic aloe vera, Kakadu plum and quandong. The lightweight oil is made with Kakadu plum-seed oil, certified organic olive oil, coconut oil, jojoba oil and sandalwood. Both are made in Australia, and are vegan and cruelty free.

“A lot of the sex toys on the market have been designed by men, so I’ve designed one with a team of experts – designers and sexologists,” says Baker. “Understanding ergonomics more was really important so that it would mould nicely with people’s bodies.”

Lbdo’s Essensual Vibe comes in three colours: stone, lilac and coral. It can vibrate for up to two hours, and it’s designed for all erogenous zones with broad or targeted stimulation.

Though the vibrator is made to be quiet, Baker doesn’t want the conversation around sex toys to be hushed. “I’m on a mission to normalise the conversation around sex and pleasure,” she says. As part of the experience, Lbdo has created a series of three guided audio packages – to help you get into the zone.

“It’s part of breaking down the stigma [behind masturbation]. So being able to offer guided audio is a really fun, inviting way to encourage people to experience self-pleasure. I think of it in a similar way to a guided meditation or a guided run – you have someone to guide you through the process. Obviously it’s such a subjective thing, giving yourself pleasure, so it’s really to be used as a guide to getting in touch with your body, to relax and unwind.”

Two of the guided audios are for people with vulvas, the third is created without gendered language, “so it doesn’t mention specific genitals”.

Lbdo’s range is available online, and in the future it’ll include more oils, lubricants and audio guides – as well as vitamins and other health products. “I look at sexual health as part of our overall health,” says Baker. “I think we understand that when we feel good we want to have more sex, and there’s so many benefits to self-pleasure and intimacy, including de-stressing.”

lbdo.com