Beach towels used to be an afterthought, or gifted to you by your great aunty for Christmas. And while Aunt June might still be at it, there’s something soothing about a towel that matches your togs, and your personal style.

Here are a few of our favourites to invest in this summer (or subtly slip into your next text to Aunt June).

Sir The Label fringed towel

With three different designs, our pick is the bone-coloured beach towel – the shell design adds some texture, and the neutral shade is perfectly inoffensive.

Business & Pleasure Co beach towel

Business & Pleasure Co specialises in beach accessories, and its towel collection is a mix of retro patterns and modern minimalism. This navy striped option makes a great Christmas gift.

Solaqua capri towel

Solaqua stock a range of linen and cotton towels, hand loomed by artisans in Turkey.

The Beach People pool towel

The label calls this a Turkish towel with “a little more drying power”, thanks to its terry-towelling white stripes. If you love the look of Turkish towels but lament their inability to dry you off post-swim, this is a great choice.

Assembly Label lux towel

A simple, black logo towel. If that’s your beach beat, you can’t ask for more here.

Venroy terry border towel

This is the first season Venroy has created towels, a collection of bordered terry towelling beauties.

Bondi Born Turkish terry beach towel

Another label doing Turkish-terry hybrid towels, Bondi Born has this design in three colourways – a dark khaki, black, and our favourite, a burnt rust.

Mayde Crescent towel

This towel from Gold Coast label Mayde has a textured finish and sweet fringing.

Sage & Clare bath sheet

Yes, it’s technically for post-bath, but the ’70s stripes and waffle texture make this a luxury you’ll also want at the beach.

Aje logo stripe towel

Another minimalist option for those who love black.

Sand Society Sunwave

This sand-free towel (the sand just shakes right off) is also super absorbent, so you can avoid that damp feeling after a few dips in the ocean. It’s also so sunshine-y and summery we can’t help but smile.

Lucy Folk Ra towel

It’s the beautiful ’90s sun pattern for us with this chic towel.

Sheridan Summerville beach towel

A big, cuddly beach towel in a pebble grey – perfect for the colour-averse.