For Zorali co-owners Cam and Elise Greenwood connecting with nature is not about extreme sports or summiting a mountain. It’s just the simple pleasure of being outside.
“We want to express the Australian way of life in our range, whether that’s going on a road trip on the Great Ocean Road or [visiting the] Victorian High Country,” says Cam. “We really see this beautiful part of the world we live in as a playground.”
Elise is a former graphic designer for Rip Curl, and Cam co-founded apparel brand Monsta Surf. In August last year, after a $300,000 crowdfunding campaign, the couple turned Monsta into Zorali, an ethically conscious outdoor clothing and apparel label.
The label’s stylish camping gear includes ultralight insulated sleeping mats, sleeping bags and pillows, a portable stainless steel fireplace for camp cooking, a nifty leak-proof lunchbox, and a pour-over coffee maker.
Overnight bags, camera bags and backpacks are made using a weather-resistant fibre called Cordura, and have waterproof zips to stop water seeping in on rainy walks.
The limited clothing range is all about hard-wearing materials and timeless designs. It comes in orange, blue, olive, black and white tones, and includes unisex hemp shirts, tees and hoodies, two-toned windbreakers, and pants with a drawstring at the ankle designed to keep your pins dry on river crossings.
If you buy three items in a kit (a selection of products under one category, such as Camp Cooking, Cold Weather Winners or Hiking Essentials), there’s a 20 per cent discount.
The Greenwoods are working to become as sustainable as possible, too. “Nature compels us to take a sustainable approach to business,” says Cam. “It’s been a cool process teaching our suppliers why we don’t want to use [plastic] bags for delivery.”
A small banner at the top of Zorali’s website counts the number of trees planted on behalf of the company – for every product sold online, Zorali donates US$1 to Eden Reforestation Projects, an initiative that plants 10 trees for every dollar received.