Australian beauty powerhouse Mecca has announced it will exclusively stock a selection of Gwyneth Paltrow’s Goop products starting November 27. The news coincides with the opening of Mecca’s first flagship store (also on November 27), which will span 1800 square metres and four levels in Sydney’s CBD – making it the largest beauty store in the Southern Hemisphere.
The selection will feature Goop’s core beauty products, including a cleanser, an exfoliating face mask, a facial oil, an eye cream, and day and night creams. Prices range from $32 for a dry brush to $200 for the Goopglow glycolic acid overnight glow peel and the vitamin C and hyaluronic acid glow serum.
Goop products are made without parabens, petroleum, silicones and artificial dyes and fragrances, and aren’t tested on animals.
The actor and entrepreneur founded Goop in 2008 as a weekly newsletter about wellbeing, travel, recipes and shopping discoveries. It’s since expanded into a beauty, fashion and lifestyle empire, and has famously generated controversy over the years – most notably when it falsely suggested there were benefits to inserting jade eggs in your vagina. Goop was consequently fined $145,000 for “unsubstantiated” marketing claims, but it’s still selling the bogus eggs.
The Mecca flagship will also be the first store in Australia to carry new products from Tom Ford, Kylie Skin, Moon Juice and Resoré.
Goop’s products will be available online and at the new Sydney Mecca store on November 27.