Melbourne womenswear label White Story, founded in 2016, quickly won fans with its minimal and unstructured garments. This outpost, The Beach House, is the label’s second location, after Armadale.

You’ll find White Story’s full collection here, with chic and structured separates and accessories in a range of muted colours. There’s a particular emphasis on resortwear – long dresses, lots of white. And an in-house seamstress is on-hand for custom tailoring.

The interiors of this Hamptons-style boutique reflect the beachy environment, with wicker and soft grey features, plantation shutters and plenty of greenery throughout. Browse in the main room or feel free to linger by the kitchen, filled with complimentary tea, coffee, bread (and the occasional charcuterie board).

Venture further into the shop to see White Story’s homewares range. You’ll find hand-blown glass vases and bowls by Mark Douglass, locally woven wool herringbone blankets and cashmere throws, and timber candle holders made by founder Fiona Myer’s son, Edward.

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Updated: December 15th, 2022

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