You’ve likely seen a Wicked Campers van tearing down a coastal highway – spray-painted sides covered in phrases such as, “I wouldn't trust anything that bleeds for five days and doesn't die.” But soon Victoria will vote to remove these slogans from vehicles throughout the state.
At an Australian Transport Ministers meeting in Adelaide on Friday, Victoria’s minister for roads and road safety, Jaala Pulford, announced new laws that, should they pass, would force the company to remove offensive slogans from its vehicles.
“Vehicles that display offensive, sexist or obscene slogans, such as the Wicked campervans, have no place on Victorian roads,” Pulford said in a statement.
The new legislation would mean vehicles registered in Victoria displaying sexist, obscene or offensive slogans can be referred to the Ad Standards Community Panel. The slogans would then be reviewed against the Australian Association of National Advertisers Code of Ethics. If a slogan was found to breach those standards it would need to be removed or the host vehicle’s registration would be cancelled.
Similar laws already exist in Queensland and Tasmania. The Victorian legislation will be presented to parliament later this year.
Wicked Campers did not respond to Broadsheet’s request for comment.
This article was updated on August 5, 2019 at 1.20pm