It’s not often you get denim that’s as versatile as it is tough, but Suus offers exactly that. The label started in 2016 with a mission to create jeans that are comfortable for wearing casually and on the bike. It’s one of a handful of local denim labels matching style with protection.
Suus denim is manufactured in Brunswick from a lightweight polyethylene plastic wrapped in cotton. The end result is abrasion-resistant, has a similar strength to leather and holds a four-second slide time in case of an accident. But crucially, it looks and feels like a normal pair of jeans.
There are four styles for men and two for women, but they all come in the same fit: a double-stitched slim, straight-leg design. The road denim range is exclusive to the Collingwood and online stores.
Other gear in-store includes Sydney women's motorcycle label Black Arrow, Bell Helmets, 100% Goggles and Style Martin, an Italian motorcycle boot maker sold exclusively at Suus.
From time to time, Suus also hosts mini events on a mezzanine floor above the shop, and serves coffee for the Distinguished Gentleman’s Ride.