Somewhere, the aptly named store, embraces Melbourne's fascination with vertical retail, reminding you that you are "somewhere" in Melbourne. To be more precise, Somewhere is above Marais on the second floor of the Royal Arcade, facing Little Collins Street. Heavy on Swedes, it is cool, calm and refined, like they are in our perfect Scandinavian dreams.
Somewhere has picked up designers and brands that feature clever and ironic plays on dagginess that end up being cool, and prices that, for the most, are completely accessible. Mens and womens labels include pieces by Resteröds, Velour, Suit, Our Legacy, Royal Republiq and The Horse shoes, as well as jeans by Dr.Denim and Cheap Monday. And though many of these labels can be found elsewhere, Somewhere has managed to curate the collections in an approachable way ... and it's located in that welcoming, light and airy space.
Don't forget to visit their older sister Somedays, if you are ever in Sydney or their online store, Someplace, if you are ever in cyberspace. Once you have made the climb, remember to take look at their contemporary gallery space, which showcases emerging Australian artists.