For 14 years, designers Misha Hollenbach and Shauna Toohey built the P.A.M. (Perks And Mini) universe, collaborating with big international names in the art and design world, including Carhartt and Nike. It is the duo’s off-kilter approach to streetwear that has earned it a small yet rabid following here and overseas. There’s something instantly recognisable about a P.A.M. jogger pant (which they manage to reinvent each season) or a graphic P.A.M. print.
The P.A.M. Store is populated with concrete structures that Hollenbach has made by hand . For them, this store is not just a retail space, but an expression of their artistic practice. The store stocks P.A.M.’s men’s and women’s collections and a small selection of avant-garde international brands, as well as books and records.