It would be fair to suggest that most men want substance. A story. Shopping for shopping’s sake doesn’t exist in the male world, but a back-story and a meaningful association do. Take a look at the differences between NET-A-PORTER and Mr. Porter to see how the job gets done in a modern world.
This is a great starting point for Pierucci, the phoenix of the Melbourne men’s clothing scene. For years, Pierucci were makers of fine but largely indistinguishable menswear. Now the sons of the brand and the namesake have taken the reigns and risen from the ashes as a gentlemen’s outfitter.
The trend of the gentlemen’s outfitter is nothing new. In recent years, this has been the way to add weight to the story; maybe mid-century Mad Men slick or turn of the century Gilded Age Americana, coal mining, train driving engineer. Whatever works, really.
Pierucci have selected some great pieces largely from this Americana tilt to distinguish themselves from the pack, from the very handsomely US constructed Gitman Bros. shirts to Schott NYC’s authentic collection of peacoats and jackets. You can still grab a locally manufactured Pierucci suit, made to your liking in Italian wool, then clean your face with Baxter’s of California and walk out in a fine pair of Sebago boats or Pierucci’s own Italian-made kicks.
It’s a manly space with men in mind. It’s a great alternative to the stalwarts and the fashion heavy and a definite for your shortlist of Melbourne dependables.
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