Melbourne-based cycling gear and accessories label MAAP’s digs feel more like a small cafe than the headquarters of a major road-cycling brand.

The converted warehouse, tucked away in a North Melbourne side street, has exposed beams above and polished concrete below, giving the narrow room a spacious vibe. A Rocket espresso machine sits atop a slate-grey counter, and a massive print – showing a winding hill climb in Northern Italy titled La Strada di Cancano (The Road to Cancano) – looms behind the barista. It was shot by photographer Jeff Curtes for MAAP’s 2015 winter collection. At the back of the shop, a communal table is flooded with natural light from above, with potted plants alongside it.

Co-owner Oliver Cousins called on his sister Clare, an award-winning architect and president of the Australian Institute of Architects, to help create the right aesthetic.

Orchestrated rides start and end at the store most weekends, and the store has racks to hang bikes up after a trip.

MAAP’s core products are jerseys and bibs for road cyclists, either for training or racing, and all are made using breathable, moisture-wicking performance fabric. Pieces are designed around different racing styles and environments, from all-mesh jerseys for summer, to more aerodynamic fabrics for racing, to garments made for cooler climates.

There’s also waterproof outerwear, top-of-the-line race helmets designed in collaboration with US-based Giro, and all-weather phone pouches made by local company Bellroy.

The food offering is simple; a handful of croissants, danishes, and doughnuts delivered daily by Cobb Lane to restore lost energy after a big ride. And there’s great coffee from Proud Mary.

Cousins launched MAAP in 2014 after spending 12 years working as a freelance designer for brands including Stussy, Mambo and Globe. At the latter he met co-owner Jarrad Smith, and they bonded over surfing and cycling. The pair teamed up and started MAAP, wanting to translate their love of cycling to well-made gear.

The duo hired streetwear designer Misha Glisovic, former owner and designer at Schwipe (a company with some notoriety in Melbourne for designs such as its “Islam is OK!” shirt), as creative director. MAAP has since added nine more staff, and now has warehouses in the Netherlands and Utah as well as Melbourne.

In the coming months, Cousins and Smith plan to use the shop for Q&As with cycling personalities, workshops and product launches, but even if you have no interest in cycling, it’s a lovely spot to linger over pastries and coffee.

Contact Details

Phone: (03) 9133 5880


Updated: January 10th, 2019

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