The corner shop, that calls Vanishing Elephant and Incu neighbours, is practically the embodiment of the brand’s range of plastic shoes – bubbly, colourful and oh-so sweet. Shiny, rainbow-coloured shoes perch atop white plastic bubbles that look like they could float around the room.
The first thing you notice when walking into the space – aside from the divergent plastic shapes covering every surface – is that telltale, sickly-sweet rubber/plastic fragrance, not unlike a brand new Barbie Doll or a My Little Pony. Melissa’s sculpture-like pumps, wedges and glitter flats are anything but child-like though, apart from the adorable choices available for little people.
A word of warning: it’s going to be hard keeping your hands off these shoes. Not that that’s a problem; it’s a tried and tested fact that Melissa shoes are as sturdy as they are stylish. You could run around in ankle-deep puddles in the rain in a pair of their heels (something we've done multiple times) and they'd still come out fine.
The best thing about Melissa shoes is that they are made with a zero waste ethos and Melissa even recycles 99.9% of factory water and waste ... and they recycle overstock styles into next season’s collection.