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shoes

Previously only available as cameos in stores including Fat and Obus, Brazilian plastic shoes, Melissa, have their own store in Melbourne's shopping haven, QV.

The corner shop, that calls Vanishing Elephant and Incu neighbours, is practically the embodiment of the brand’s range of plastic shoes – bubbly, colourful and oh-so sweet. Shiny, rainbow-coloured shoes perch atop white plastic bubbles that look like they could float around the room.

The first thing you notice when walking into the space – aside from the divergent plastic shapes covering every surface – is that telltale, sickly-sweet rubber/plastic fragrance, not unlike a brand new Barbie Doll or a My Little Pony. Melissa’s sculpture-like pumps, wedges and glitter flats are anything but child-like though, apart from the adorable choices available for little people.

A word of warning: it’s going to be hard keeping your hands off these shoes. Not that that’s a problem; it’s a tried and tested fact that Melissa shoes are as sturdy as they are stylish. You could run around in ankle-deep puddles in the rain in a pair of their heels (something we've done multiple times) and they'd still come out fine.

The best thing about Melissa shoes is that they are made with a zero waste ethos and Melissa even recycles 99.9% of factory water and waste ... and they recycle overstock styles into next season’s collection.