At 559 square metres, this Lego store is almost double the size of the southern hemisphere’s next-largest outlet. But more importantly, it’s filled with immersive and hands-on experiences that go beyond boxes on a shelf. Kids and adults alike will have a ball here.

There’s a never-before-seen model of a Melbourne tram, made from 651,489 bricks and standing at five metres long. At a Minifigure station, you can mix and match heads, torsos, legs and accessories to design your own Lego Minifigures.

Got any burning brick questions? Sit down at the virtual Storytelling Table and meet with set creators to talk everything from the newest themes to how the sets are made. What about a model that isn’t quite finished? Head over to the Pick-A-Brick Wall to find that single, specific piece you’ve been looking for. And that rare set you just can’t seem to get your hands on? It’s probably here.

The store also features a Personalisation Studio where visitors can reimagine themselves in Lego form using a mosaic maker. Like a photo booth, the mosaic maker first captures your image and then transforms it into a Lego mosaic portrait in a few minutes. Melbourne Central’s Personalisation Studio is the second of its kind, the first being stationed at NYC’s epic Lego “Retailtainment” store.

The store arrived five years after the successful opening of the Legoland Discovery Centre at Chadstone, which featured two million bricks and a Miniland Melbourne containing 25 local landmarks including the MCG, the Arts Centre, Eureka Tower, the Shrine of Remembrance and Flinders Street Station.

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Updated: July 26th, 2022

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