11:00am - 6:00pm
195a Brunswick Street Fitzroy



DOOMSDAY is a concept store wearing many hats. First and foremost, it’s a men’s streetwear retail space, but it’s also a place to show their favourite underground artists.

DOOMSDAY stocks a range of local and international brands, including Carhartt, FUCT, Palace and Pass Port, as well as their own range of DOOMSDAY T-shirts. The understated style of the clothing is reflected in the store’s minimalist interior. Enjoying an abundance of natural light, the walls are almost bare but for the artwork, keeping the focus solely on what we should be looking at. Expect the art to rotate every couple of months, just to keep things fresh.

And just to make sure all bases are totally covered, they are also serving DOOMSDAY coffee by Coffee Supreme through a takeaway window.

The team here are probably more likely to be enjoying a beer and hanging out than they are to be working in the traditional sense. Indeed, this is a place to come and meet likeminded people, chill out and maybe pick up a couple things while you’re here.