Claude Maus is not a label to jump the gun. Designer and founder Rob Maniscalco has taken the steady route from day one back in 2000, gradually earning his brand a devoted following and status as a Melbourne sartorial icon. Recent years have seen the launch of the Claude by Claude Maus diffusion label, a Northern Hemisphere line and the iconic Manchester Lane store.
Designed by Maniscalco and artists Pat Foster and Jen Berean, the fit-out is minimal with an earthy aesthetic. An emphasis on clean lines, wood and metal elements leaves the focus on the clothes themselves.
Maniscalco’s use of creamy leathers and glossy furs has always reflected a certain grungy elegance, with fine quality materials and higher price points supplemented by a roaring mid-level denim trade.
With this shift in direction and a fresh new home, it’s clear that Claude Maus is in it for the long haul.