It's sunset, you're on the beach, there's a bonfire burning and groups of three and four are scattered around the fire as the sun retreats for the day. The warm day has given way to a cool night but the lure of the beach is too strong to leave just yet. You grab your long cardigan and quickly slip it over your faded floral dress that until now provided all the warmth you needed; maybe your all-time favourite cable scarf too, just in case. You can let your style develop at the beach-box styled búl stores.
búl has four stores in Melbourne, including an outlet store. Each one follows the brand's laid-back, beachy aesthetic and uses wood as the material of choice to create a casual shack-like interior.
Designer Virginia Martin brings a Californian feel to her line, but with a Melbourne edge. In just a few short years búl has filled a niche in Melbourne for easy, well-designed basics at a decent price that are likely to have a special place in our wardrobes for seasons to come.