Asobii

Asobii’s founder, Hitomi Douglas, has always been passionate about pre-loved fashion. She’s worked in the vintage industry across Tokyo, refining her style and being influenced by the city’s bold, eclectic aesthetic.

At Asobii, Douglas carefully curates imported Japanese vintage and new clothing. The stock is 90 per cent vintage from the 1980s and 1990s, mostly sourced during regular visits to vintage wholesalers in Japan. Each piece is hand-picked, with a focus on fun. (There’s no skimping on sequins, lace, frills, or embroidery.) Expect a good number of jumpsuits too – Hitomi’s soft spot – plus a selection of archival pieces from designers like YSL, Dior, Chloe and Max Mara. There’s always a handful of new items from Japanese makers, chosen for their quality detailing and fabrics like silk, mohair and velvet.

Asobii translates to “playful” in Japanese, and Douglas creates an inclusive space, welcoming shoppers across all ages and genders. The light-filled nook is delicately decorated with rustic furnishing and sparse greenery, allowing the vibrant clothing to do the talking.