Aje

Thursday
10:00am - 6:00pm
1045 High Street Armadale 3143
9822 8167

Since 2007, Aje has cornered the market for casual glam, or more specifically, the “off-duty-model” look. With a deliberate mix of statement and comfort pieces, it’s not surprising Kate Moss is a fan.

Designers Edwina Robinson and Adrian Norris’s signature touch is heavy embellishment (think sequins and ruffles) and luxurious fabrics (leathers, silks and lace), mixed in with low-key, everyday staples. With luxury fabrication and heavy detailing, the prices here easily drift up into the $400 range.

But Aje’s approach to styling is nonchalant rather than precious. You’ll see girls pair the brand’s sequin miniskirt with a loose cotton T-shirt and their favourite pair of leather boots.

Before Aje, Robinson worked as a stylist for Russh magazine. Norris owned a boutique in Noosa. The pair’s mix of urban and coastal influences filters through the design into their airy, light-filled boutiques.

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