Even when you’re already inside and eating at Primo, you’re reminded you’re in Primo. That’s thanks to the huge, pointed finger spinning pizza dough in yellow neon over the street-side window.
At Primo the lights are bright and the music is a party playlist. Chefs, visible from the bar, in vivid-green T-shirts roll out the bases.
There’s the Roberta (named after the Roberta’s in Brooklyn), with pepperoni, cream, chilli and honey. There’s also a “salad pizza”. It’s exactly what it sounds like, and comes out looking like an actual garden, flowers included.
The Jon & Vinny's is named after a diner in LA. It comes with sweet-ish Christmas ham, pickled chillis and shavings of pineapple (not chunks) that have been soaked in vodka. It works.
There are snacks, too; a hoagie sandwich, a cheeseburger and a couple of kids dishes. There’s free delivery on orders over $25, and Primo can send over booze, too (including a bottled white Negroni).
Soft-serve flavours change weekly.
Marble terrazzo on the floors and green leather booths and banquettes are the Italian touches. There’s also a pink-tiled loveseat outside by the door – a good spot for sharing a soft-serve in the warmer weather.