Mecca’s Flagship Is Almost Here – Visit and You Could Win a Major Prize

Mecca’s three-storey flagship is opening on Bourke Street this month. The 4000-square-metre store will not only be the company’s largest to date, but one of the biggest beauty shops in the world. It’ll stock over 200 cult brands, with more than 80 services on offer. You’ll find an interactive perfume gallery, in-house naturopath, nail services, clinical skin treatment rooms, hair and make-up services, a cafe and a 200-square-metre auditorium that will open in October. Plus, more than 300 staff members to guide you through it all.

And here’s the kicker: if you book and experience a service in-store within the first month, you'll get a Mecca Medallion and the chance to win a prize. With three prize pools, everybody wins. The Medallion’s inspired by the golden coins once handed out at EW Cole’s beloved Book Arcade, which stood on the same site. To get your foot in the door first, you can pre-book your service now. You might opt for a 90-minute hair, makeup and nail appointment in the Atelier, or a fragrance consult in the Scentsorium.

This is what you could win:

Prize pool one

1x curated ear experience at Maria Tash
1x full hair transformation (cut, colour and blow-dry) at Josh Wood Hair
1x year of manicures at Trophy Wife (12 in total)
1x series of naturopathic treatments at The Melbourne Apothecary (six in total)
1x skin treatment program at Mecca Aesthetica (five in total)
1x backstage beauty experience for you and three friends at Mecca Beauty Atelier

Prize pool two

50x blow-dries at Josh Wood Salon
20x plain colour manicures at Trophy Wife
20x floral gifts from Flowers Vasette
15x engravable signet rings from Sener Besim
100x ear seed appointments at The Melbourne Apothecary
105x Mecca brow sculpt appointments
105x starter skin treatments at Mecca Skin Studio
20x customised clinical treatments at Mecca Aesthetica
20x Kate Somerville oxygen facials at Mecca Skin Studio

Prize pool three

100x gift cards that can be used towards any service at Mecca Bourke Street, up to the value of $50
4,500x deluxe samples of Mecca’s most-loved products

While you’re here, have you heard of Broadsheet’s membership program, Access?

Access members pay just $12 a month to get VIP treatment in Melbourne and Sydney: dining at restaurants before they open, visiting galleries after-hours and attending exclusive parties – like the grand opening of Mecca’s flagship store. Our members will see the whole thing before the public, score freebies and dance to DJs keeping the party going into the night.

It’s not the first time Access has worked with Mecca to bring you the best experiences in beauty. This year alone, Access members scored free tickets to the Charlotte Tilbury masterclass, and attended the Diptyque jazz night at Cutler, hosted by Mecca.

Join Access today to catch the next Mecca event.