Melbourne is often characterised as a city obsessed with black. Sure, we like to wear dark coats in winter, but this is also the city that spawned Gorman, Leonard St. and Obus, three labels that rival Marimekko when it comes to using prints and bright colours.

These two extremes are just the tip of the iceberg, though. Range wide enough in your hunt for Australian-designed womenswear and you'll find skatewear, formal frocks, affordable basics and everything in between. We may not be Paris, New York or London, but we've definitely got it good. Here's where to find garments from our brightest talents and beyond.

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Best Menswear Shopping in Melbourne

Australian Labels

camilla and marc

A sophisticated Sydney label known for cocktail dresses and impeccable tailoring.

Level 2, Shop 2024, Emporium 287 Lonsdale Street, Melbourne

Assembly Label

Pieces fit for coastal living, but in premium fabrics.

243 Brunswick Street, Fitzroy

Zimmermann

A stylish swimwear and clothing brand with five boutiques across Melbourne.

2-047 Emporium 287 Lonsdale Street, Melbourne

Bassike

The best place to find quality basics and beautifully made pieces.

1-3 Rankins Lane, Melbourne

Dion Lee

After eight successful NYFW showings he’s no longer considered an “Australian designer”, just a designer.

Shop 2, 034a 269-321 Lonsdale Street, Melbourne

Jac + Jack

High-quality knitwear in cool, neutral tones.

Emporium Melbourne, Store 225A, Level 2 287 Lonsdale Street, Melbourne

International Labels

Uniqlo

Affordable, quality basics in a spectrum of colours.

Ground Floor, Store 26-27 269-321 Lonsdale Street, Melbourne

Cos

Scandinavian minimalism at accessible prices.

The Strand 230 Elizabeth Street, Melbourne

Rag & Bone

Mid-market fashion from New York.

250 Elizabeth Street, Melbourne

Paul Smith

Smart eveningwear for men and women.

120 Collins Street (enter George Parade), Melbourne

Marimekko

A colourful Finnish label with an instantly recognisable style.

Level 1 / Shop 143 287 Lonsdale St, Melbourne

Comme des Garçons

The Japanese label’s only Melbourne store.

13 Somerset Place, Melbourne

A.P.C.

This French label has been "searching for subtlety" in mens and womenswear since 1987.

Shop ACL 13 QV Building Albert Coates Lane, Melbourne

AS Colour

Ethical, affordable basics from NZ.

294 Brunswick Street, Fitzroy

Boutiques

Plane

Affordable, high-quality basics.

143 Chapel Street, Windsor

Monk House Design

A collection of Melbourne's best independent fashion labels.

4 Driver Lane, Melbourne

Keegan

Australian jewellery, and an in-house apparel label made right in store.

386 Queens Parade, Clifton Hill

Swoon

A multi-faceted boutique stocking Australian fashion, homewares and tea.

109 Auburn Road, Hawthorn

Frowtribe

The crème de le crème of Australian and international designers.

Shop 6 498 Hampton Street, Hampton

Incu

Simple, timeless fashion that keeps you coming back for more.

Shop 6A 274 Flinders Lane, Melbourne

Somedays

Perfect Scandinavian dreams.

Level 2, Royal Arcade 314 Little Collins Street, Melbourne

Le Louvre

Stocking some of the best designers and offering superior buying taste, Le Louvre is setting the trend for the moneyed and fabulous of tomorrow.

2 Daly Street, South Yarra

Torsa

Torsa stocks exclusive and one-off, wearable and classic pieces designed by a range of international labels.

497 High Street, Prahran

Miss Louise

A stock list that reads like Kate Moss' black book.

The Westin 205 Collins Street, Melbourne

Grace

Wearable fashion, direct from New York and Paris.

595 Malvern Road, Toorak

Madam Virtue & Co

The clothes are archival, not vintage, at this unique Crossley Street space.

5 Crossley Street, Melbourne

Eliza Baker

Less is more at this Prahran boutique.

447 High Street, East Prahran

Belinda

Every fashionista's heaven, stocking big local and international names in fashion.

584 Malvern Road, Hawksburn

dot Comme

A collectors' haven for rule-breaking, avant-garde fashion from Belgium and Japan.

Level 3, Curtin House 252 Swanston Street, Melbourne

Dakota 501

An iconic Chapel Street store well-known for its street style and brands.

245 Chapel Street, Prahran

No Order Market

Thanks to this store, hard-to-find international designer pieces are available in Melbourne.

Level 1 187-193 Elizabeth Street, Melbourne

Who Invited Her

A treasure trove of high-end European fashion.

94 Gertrude Street, Fitzroy

Hokey Curator

Home to labels such as Ellery, Romance was Born, Lover and Karla Spetic.

773 Glenferrie Road, Hawthorn

Melbourne Labels

Obus

Mixes quirky and colourful with professional and smart.

226 Gertrude Street , Fitzroy

Livia Arena

Thoughtful designs made in luxurious and unexpected fabrics.

222 Smith St, Collingwood

Scanlan Theodore

Simple elegance combined with Australian and European influences and quality – a never fail option.

285 Little Collins Street, Melbourne

Kuwaii

Floral fantasia and femininity abounds at this local label’s boutiques.

Shop 7-8 Cathedral Arcade 37 Swanston Street, Melbourne

búl

Designer Virginia Martin brings a Californian feel to her line, but with a Melbourne edge.

Level 3 Curtain House 252 Swanston, Melbourne

Verner

Taking you from day to night with functional, forward thinking, and gender-progressive garments.

Level 1 Mitchell House 358 Lonsdale Street, Melbourne

P.A.M. Store

An iconic streetwear label known for its collaborations with international names in art and design.

Level 3 Curtin House, 252 Swanston Street, Melbourne

FME Apparel

Sophisticated womenswear that’s made to last.

340-342 Johnston Street, Abbotsford

Perfect Splash

A whimsical hub for art, fashion and music.

61 Victoria Street, Footscray

Limb the Label

Filled with refined, relaxed classics, by a pair of up-and-coming Melbourne designers.

82 Johnston Street, Fitzroy

Ryder

Effortless daywear inspired by vintage Australiana.

1073 High Street, Armadale

Viktoria & Woods

Chunky cable knits, beautiful coating, and sporty bomber jackets, all loved by international celebs.

Emporium, Level 2, Shop 2-013 287 Lonsdale Street, Melbourne

Gorman

Colours and prints galore.

Shop t33 250 Elizabeth Street, Melbourne

Leonard St.

Another one that's all about prints and colour.

259 Carlisle Street, Balaclava

Alpha60

Monochrome basics and progressive cuts from Alex & Georgie Cleary.

201 Flinders Lane, Melbourne

Skin and Threads

Natural fabrics, impeccable design and simplicity.

1104 High Street, Armadale

Kloke

Takes inspiration from the sea, parachute camouflage prints and fault lines from the earth’s surface.

270 Brunswick Street, Fitzroy

Handsom

Womenswear grounded in functionality and high-quality fabrication.

163 Gertrude Street, Fitzroy

Blonde Venus

Colourful coats and striking dresses made from a blend of contemporary and vintage fabric.

3 Crossley Street, Melbourne

Mister Zimi

Relaxed, '70s-inspired silhouettes with bold prints and patterns.

Shop 11, Kings Arcade 974-978 High Street, Armadale

Elk CBD

Womenswear, accessories and plenty of leathergoods.

182 Little Collins Street, Melbourne