The people walking the streets of Fitzroy tell the story of the shops you will find there. Pre-loved fashion has found its home here. Shopfronts display a mixture of art, design, bookshops (new and second-hand), on-trend fashion, local designers and much that is a little unusual. From a new bike to a new haircut, Fitzroy provides you with options. Here are some of our top picks.


This Melbourne fashion label's store has exposed brick, plenty of natural light and is filled with minimalist, carefully considered and sustainable pieces.

299 Brunswick Street, Fitzroy

Gelato Messina

Sydney's favourite gelato chain is just as popular in Melbourne.

237 Smith Street, Fitzroy

Hinoki Japanese Pantry

A high-grade sushi bar and impressive pantry of hard-to-find Japanese groceries.

279 Smith Street, Fitzroy

Hunter Gatherer

Most of the hunting has been done for you at this vintage and second-hand clothing boutique.

247 Brunswick Street, Fitzroy


The first store of the high-quality, local label.

270 Brunswick Street, Fitzroy


A diverse, extensive collection of women’s clothes, jewellery and accessories, with a focus on sustainability.

55 High Street, Northcote

Mud Australia

Hand-made beautifully simple, yet deceptively intricate porcelain homewares.

181 Gertrude Street , Fitzroy

Northside Records

Satisfying Melbourne’s soul and funk cravings since 2002.

236 Gertrude Street, Fitzroy


Melbourne-designed practical and travel-friendly garments.

285 High St, Northcote

Pickings and Parry

Honest, heritage workwear keeping the lights on for a vanishing industry.

Shop 3 166 Gertrude Street, Fitzroy


High-quality botanical skin, hair and body products.

242 Gertrude Street, Fitzroy


Melbourne fashion at its best, Alpha60, run by brother-sister duo, Alex and Georgie Cleary, showcases monochrome basics, classic styles and cuts.

201 Flinders Lane, Melbourne

Aunt Maggie's

Harking back to an era when 'organic food' was simply called 'food'.

188 Gertrude Street, Fitzroy

Books For Cooks

A bookshop for cooks and those in the making at the Queen Vic Markets.

Queen Victoria Market 129-131 Pherry Street , Melbourne

Casa Iberica Deli

Authentic Hispanic ingredients and smallgoods since 1975.

25 Johnston Street, Fitzroy

Cottage Industry

Craft and DIY focused ... but not exclusively for to nannas and crafters.

67 Gertrude Street, Fitzroy


A haven of men’s streetwear, underground artworks and coffee on Brunswick Street.

195a Brunswick Street, Fitzroy

Double Monk

Double Monk shelters some of the world’s most famous men’s shoes.

53 Smith Street, Fitzroy