The people walking the streets of Fitzroy tell the story of the shops you will find there. Pre-loved fashion has found its home here. Shopfronts display a mixture of art, design, bookshops (new and second-hand), on-trend fashion, local designers and much that is a little unusual. From a new bike to a new haircut, Fitzroy provides you with options. Here are some of our top picks.

Arnsdorf

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This Melbourne fashion label's store has exposed brick, plenty of natural light and is filled with minimalist, carefully considered and sustainable pieces.

299 Brunswick Street, Fitzroy

Gelato Messina

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Sydney's favourite gelato chain is just as popular in Melbourne. Sometimes going for an ice-cream here – with the big crowds, cool staff and house music blaring – feels more like waiting in line at nightclub. It would almost be frustrating, if the gelato here weren't so good.

237 Smith Street, Fitzroy

Hinoki Japanese Pantry

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A high-grade sushi bar and impressive pantry of hard-to-find Japanese groceries.

279 Smith Street, Fitzroy

Hunter Gatherer

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Most of the hunting has been done for you at this vintage and second-hand clothing boutique.

247 Brunswick Street, Fitzroy

Kloke

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The first store of the high-quality, local label.

270 Brunswick Street, Fitzroy

Lupa

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A diverse, extensive collection of women’s clothes, jewellery and accessories, with a focus on sustainability.

55 High Street, Northcote

Mud Australia

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Hand-made beautifully simple, yet deceptively intricate porcelain homewares.

181 Gertrude Street, Fitzroy

Northside Records

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Satisfying Melbourne’s soul and funk cravings since 2002.

236 Gertrude Street, Fitzroy

Obus

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Melbourne-designed practical and travel-friendly garments.

285 High St, Northcote

Pickings and Parry

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Honest, heritage workwear keeping the lights on for a vanishing industry.

Shop 3 166 Gertrude Street, Fitzroy

Aesop

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High-quality botanical skin, hair and body products.

242 Gertrude Street, Fitzroy

Alpha60

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Melbourne fashion at its best, Alpha60, run by brother-sister duo, Alex and Georgie Cleary, showcases monochrome basics, classic styles and cuts.

201 Flinders Lane, Melbourne

Aunt Maggie's

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Harking back to an era when 'organic food' was simply called 'food'.

188 Gertrude Street, Fitzroy

Books For Cooks

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A bookshop for cooks and those in the making at the Queen Vic Markets.

Queen Victoria Market 129-131 Pherry Street , Melbourne

Casa Iberica Deli

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Authentic Hispanic ingredients and smallgoods since 1975.

25 Johnston Street, Fitzroy

Cottage Industry

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Craft and DIY focused ... but not exclusively for to nannas and crafters.

67 Gertrude Street, Fitzroy

DOOMSDAY

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A haven of men’s streetwear, underground artworks and coffee on Brunswick Street.

195a Brunswick Street, Fitzroy

Double Monk

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Double Monk shelters some of the world’s most famous men’s shoes.

53 Smith Street, Fitzroy
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