When it comes to fashion, Melbourne’s women definitely have it better. Local designers work with muted tones; colourful prints; intricate neck and hem details; and a near-infinite selection of cuts. It’s no surprise so many of our womenswear labels have gone on to make a name for themselves nationally and internationally.

We’re yet to see a mens-only label have the same impact. That's not to say local mens labels aren't on the same level. Mostly, it's about small but crucial adjustments to the classics: switching shirt-buttons for a zip, or taking a more tailored approach to casual wear.

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Best Womenswear Shopping in Melbourne

Australian Labels

Assembly Label

Pieces fit for coastal living, but in premium fabrics.

243 Brunswick Street, Fitzroy

Jac + Jack

A Sydney label focused on high-quality knitwear in neutral tones.

Emporium Melbourne, Store 225A, Level 2 287 Lonsdale Street, Melbourne

International Labels

Paul Smith

Smart eveningwear for men and women.

120 Collins Street (enter George Parade), Melbourne

Comme des Garçons

The Japanese label’s only Melbourne store.

13 Somerset Place, Melbourne

AS Colour

The easiest place to fill your wardrobe with high-quality basics.

294 Brunswick Street, Fitzroy


Affordable, quality basics in a spectrum of colours.

Ground Floor, Store 26-27 269-321 Lonsdale Street, Melbourne


Scandinavian minimalism at accessible prices.

The Strand 230 Elizabeth Street, Melbourne

Rag & Bone

Mid-market fashion from New York.

250 Elizabeth Street, Melbourne


Trend-defying men’s and women’s apparel from France.

Shop ACL 13 QV Building Albert Coates Lane, Melbourne


1st Product

A men's streetwear store stocking the established and the yet-to-be.

Shop 1, Troubador Arcade 673 Glenferrie Road, Hawthorn


Spare some time at this friendly streetwear store and communal space.

368 Smith Street, Collingwood

The Windsor Annex

Casual daywear and accessories from Elwood Apparel Co.

83 Chapel Street , Windsor


From hard-to-find streetwear to bespoke suiting, it’s all part and parcel of this forward-thinking men’s store.

167 Flinders Lane, Melbourne

Someday Store

Melboune's epicentre for a mostly Japanese-inspired take on fashion, streetwear and product.

Level 3 Curtin House 252 Swanston Street, Melbourne


"Plane" clothes for everyday wear.

122A Gertrude Srreet, Fitzroy


Perfect Scandinavian dreams.

Lower Ground Emporium Melbourne 287 Lonsdale, Melbourne

Brixton Pound

A charming gentleman's lifestyle boutique in the west.

63 Ferguson Street, Williamstown


A haven of men’s streetwear, underground artworks and coffee on Brunswick Street.

195a Brunswick Street, Fitzroy

Hand 2 Hand

Curated men's streetwear in Collingwood.

145 Johnston Street, Collingwood

Pickings and Parry

Honest, heritage workwear keeping the lights on for a vanishing industry.

Shop 3 166 Gertrude Street, Fitzroy

The Standard Store

The popular Sydney store brings its curated, understated style to Gertrude Street.

159 Gertrude Street, Fitzroy

Dakota 501

An iconic Chapel Street store well-known for its street style and brands.

245 Chapel Street, Prahran

Up There Store

Outdoor, rugged Americana with a fanaticism and freshness that is uncommon.

275 Coventry Street, South Melbourne


Classic sneakers and sportswear since 1997.

227 Barkly Street, St Kilda


Simple, timeless fashion that keeps you coming back for more.

Shop ACL9 QV Albert Coates Lane, Melbourne

dot Comme

A collectors' haven for rule-breaking, avant-garde fashion from Belgium and Japan.

Level 3, Curtin House 252 Swanston Street, Melbourne


A temple to Japanese denim.

63 Brunswick Street, Fitzroy

The Practical Man

Asks men to think about what they wear when they sweat, as well as out to breakfast.

4 237 Flinders Lane, Melbourne, Melbourne

Henry Bucks

Old-school formalwear with a new-school twist.

320 Collins Street, Melbourne


Carries luxury pieces from selected international labels.

101 Collins Street, Melbourne

Melbourne Labels


Quality clothing made and designed in Melbourne.

100 Smith Street, Collingwood

Mr Simple

Affordable basics that have made the jump to Sydney and Brisbane.

245 Brunswick Street, Fitzroy


You could fill your whole wardrobe with this slim-fit, locally manufactured menswear and womenswear.

270 Brunswick Street, Fitzroy

Jack London

Tight-fitting suits inspired by the British Mod Rocker scene of the 1960s.

1 258 Flinders Lane, Melbourne


Menswear grounded in functionality and high-quality fabrication.

163 Gertrude Street, Fitzroy

P.A.M. Store

A cult Melbourne label known for weird and instantly recognisable streetwear.

Level 3 Curtin House, 252 Swanston Street, Melbourne


Simple mens and womens workwear for creative professionals.

Shop 233/Level 2 211 Latrobe Street, Melbourne


Melbourne fashion at its best. Showcases monochrome basics and progressive cuts.

201 Flinders Lane, Melbourne


Menswear inspired by the sea, parachute camouflage prints and fault lines from the earth’s surface.

270 Brunswick Street, Fitzroy